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SOFTSWISS Third Quarter Survey: 58% Cite Cryptocurrencies as Key Driver in New Markets

Focus Gaming
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The supplier is ready to showcase their portfolio at booth B20.

Press release.- WA.Technology, a B2B iGaming solutions provider, is ready to unveil their latest innovations in Pick‘Em Fantasy Sports at the upcoming SBC Summit Latin America next week.

The premium solutions provider is prepared to display their newly updated portfolio, specifically designed for operators looking to expand their presence in the LatAm market, including their product WA.Fantasy.

As a proven acquisition tool, the new fantasy sports and Pick’Em Player betting offering from WA.Technology is ready to become a solution for renowned operators in the LatAm market. After a year of research and development, WA.Fantasy is designed to allow players to unleash their sports expertise in Daily Fantasy Sports games and Free Prediction games.

Specifically targeted at operators looking to increase engagement, retention, and cross-selling opportunities, WA.Technology's latest release will soon be tested by some of the biggest brands in LatAm. With extensive experience in Latin America, the WA.Technology team will also highlight their recent entry into the Peruvian gaming market, as well as their plans for Brazil.

Recently, WA.Technology obtained regulatory approval from the Ministry of Foreign Trade and Tourism (MINCETUR) to enter the Peruvian gaming market, and this new license has marked a significant milestone in WA.Technology's path to becoming the leading platform provider in the region.

With multiple partnerships secured with major brands for the regulated Brazilian market, as well as leading the development of some of the most popular sports betting and online casinos in the country, WA.Technology is well-positioned to ensure the success of its partners by January 2025.

With a population of over 212 million, industry analysts have predicted that the Brazilian sports betting market could exceed USD2.3 billion in gross earnings by 2025.

The company will also present its full spectrum of iGaming solutions, including WA.Platform, WA.Sports, WA.Casino, and WA.Affiliates, all custom-designed to enable LatAm operators looking to boost engagement, retention, and cross-selling opportunities.

Axel Antillon, regional director for Latin America at WA.Technology, expressed: “SBC Summit Latin America presents a very exciting opportunity for WA.Technology to demonstrate our expertise in LatAm and show why we are the preferred provider in the region. WA.Technology has experienced significant growth in the region in recent years, and we can't wait to see what the future holds!”

Experts have analyzed this year's crypto bets to share the latest trends.

Press release.- SOFTSWISS has conducted a survey revealing that the majority see crypto as a key driver for growth in new markets. Experts also analyzed this year's crypto bets to share the latest insights.

Bitcoin recently reached a new all-time high, approaching 90,000 euros per coin. However, during the third quarter of 2024, it faced its most pronounced drop in several years. SOFTSWISS experts examine how these market changes have influenced the performance of iGaming in the quarterly "State of Crypto" analyses.

Global iGaming statistics indicate that approximately 26% of the world's population has participated in iGaming at some point. By 2028, the iGaming market is expected to reach 243.2 million users, with a market volume close to EUR 130bn, of which a substantial part is expected to involve cryptocurrencies.

SOFTSWISS data shows that during the first 9 months of 2024, the total sum of bets, including both fiat and crypto, increased by 43.1% compared to the same period in 2023. At the same time, the total sum of bets showed an even more impressive growth, exceeding 44.5%.

A comparative analysis from 2022 demonstrates that fiat bets are increasing much more rapidly than cryptocurrencies. A comparison between the first nine months of 2024 and the same period of the previous year revealed that the Fiat Bet Sum achieved an increase of 50.4%. The conservative approach towards payment methods has resulted in Crypto Bet Sum growing at a slower pace compared to fiat money and has led to a modest 4 percentage point (p.p.) decrease in the share of cryptocurrencies in 2024.

According to the SOFTSWISS iGaming Trends 2025 report, cryptocurrencies will continue to be one of the preferred payment methods within the sector. According to the company's survey, 58% of respondents identified cryptocurrencies as the main driver of growth in new markets, underscoring their essential role in shaping the future of the industry.

Vitali Matsukevich, COO of SOFTSWISS, said: “The integration of crypto payments allows iGaming companies to operate globally, offering greater speed and convenience. With the naturally borderless reach of iGaming, this expands platforms' access to a broader international audience, boosting their global growth potential.”

Max Krupyshev, CEO of CryptoProcessing by CoinsPaid, added: “Moreover, crypto transaction fees can be almost three times lower compared to traditional gateways, allowing iGaming companies to save on processing costs and reinvest that capital.”

SOFTSWISS data confirms a stable interest in crypto. In the first nine months of 2024, Crypto Bet Sum increased by 15.2% compared to the same period of the previous year. A long-term quarter-to-quarter analysis reveals a consistent growth pattern, although in the third quarter of 2024 a 9 p.p. drop was recorded compared to the previous quarter. The drop aligns with the decline in exchange rates of major cryptocurrencies, including Bitcoin, Litecoin, and Ethereum, which occurred in the third quarter.

Meanwhile, the Crypto Bet Count increased by 16.2% in the third quarter of 2024, indicating a stable interest in crypto gaming. This combination reveals that, while participation in crypto betting remains stable, the total sum wagered is closely related to fluctuations in cryptocurrency exchange rates.

The five most popular cryptocurrencies in iGaming have remained stable over the years, with some changes in the ranking order. Bitcoin, Ethereum, Litecoin, Tether, and Dogecoin are the most popular among crypto gamers. While altcoins accounted for only 25.1% of bets during the first nine months of last year, their share increased significantly to over 47% during the same period in 2024.

The share of Bitcoin fell 22 p.p. during the nine months of 2024 compared to the same period in 2023. At the same time, Tether and Litecoin experienced the most impressive growth, with more than 8 p.p. and 7.8 p.p., respectively. Ethereum strengthened by 4.9 p.p.

Another striking trend reveals that some casinos, such as Rollbit and Shuffle, use their own iGaming tokens to boost player engagement. Tokens specifically designed for gaming offer enhanced cross-platform compatibility, lower volatility, and exclusive benefits for users. Crypto drives the development of new payment methods and business growth.

Vitali Matsukevich summarized: “Cryptocurrencies offer iGaming operators key advantages beyond lower costs and global reach. Blockchain enhances security and fairness through transparency and traceability, with each transaction and game outcome permanently recorded and tamper-proof. Partnering with reliable crypto experts allows operators to leverage these benefits, position themselves for growth, and effectively navigate market changes.”

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