The association will convene a virtual talk on November 6th, aiming to discuss marketing strategies.
Mexico.- The Association of Permit Holders of the Gaming Industry in Mexico (AIEJA) will explore the potential of women in this sector, focusing on how marketing strategies can attract new groups of players.
Next Wednesday, November 6th, the event will be held virtually with the purpose of gathering ideas from women involved in the industry to improve the acquisition and retention of players, thus strengthening the business.
One of the keys to achieving this goal is to implement marketing actions that are increasingly effective and precise.
See also: A federal judge declared the ban on new casinos and slot machines in Mexico unconstitutional
During the panel, proposals and concrete actions that women can offer to optimize marketing campaigns will be discussed, seeking to expand the target audience and improve retention rates.
Rosa Ochoa will moderate the session, which will feature the participation of Etna Rueda (Big Bola), María Elena Gutiérrez (Jazz Sports) and Renzo Escalante (WA Technology). Advances in creating a directory of women in the industry will be addressed, there will be a roundtable to analyze the topic, and conclusions will be drawn at the end.
The titles from the Swedish provider are now available on the Win2Day platform in Austria.
Press release.- Play’n GO has announced a partnership with the Austrian state lottery operator Win2Day. The agreement includes legendary titles from the Swedish provider, such as "Reactoonz", "Rise of Olympus", and "Rich Wilde and the Tome of Madness", live on the Win2Day platform.
Play’n GO offers a portfolio of over 350 titles in more than 30 jurisdictions worldwide.
Tove Aldefors, regional sales manager for Play’n GO in Central and Western Europe, said: "It's exciting to launch our games with the state lottery of Austria and Win2Day is the perfect partner for our brand. They share our beliefs about a regulated, sustainable, and entertainment-led industry for players. We look forward to many years of success working together."
See also: Play’n GO invites players to "set sail in search of fun" in "Boat Bonanza Christmas"
