For a long time, Google didn’t allow targeted ads for online casinos, including real-money, sweepstakes, or social casinos. However, they are rolling out a new policy, and beginning next month, Google will remove social casinos from the exclusion list.
Google will update its Personalized Ads policy in December to remove social casino game apps from the restricted “Gambling” sensitive interest category. Starting December 4, social casino game ads will be permitted to utilize personalized targeting, a capability expected to be extended to all advertisers by the end of March 2025.
So you’re likely to see more social casino ads popping up on the pages you visit, starting in the weeks leading up to Christmas and beyond.
