Betnacional, a brand of NSX Group, announced its sponsorship of the "Big" quota for BBB 25 on TV Globo, securing a strategic presence in the most watched and biggest reality show in the country, set to premiere on January 13 next year. With this partnership, the bet reaffirms its commitment to responsible entertainment, while innovating by providing new ways of interacting with the audience.
This is the first time the betting house sponsors Big Brother Brazil and will be alongside 19 other brands, such as Mercado Livre, Stone, Rexona, Amstel, Downy, Seara, Electrolux, Méqui, Ademicon, Cif, Chevrolet, Pantene, and iFood.
“The agreement with BBB is extremely important for us. It is a program that connects directly with the population, allowing us to reinforce our proximity to the audience and with the purpose of being the 'Bet of Brazilians', through an entertainment that is part of the lives of millions of people,” states João Studart, CEO of NSX Group.
"Globo is a great partner and this movement consolidates our strategy to lead the Brazilian market in the coming years, with increased investments in relevant advertising assets,” he concludes.
Focused on digital engagement, Betnacional plans interactive activations throughout the season of BBB 25, promoting unique experiences for the audience, both on its social platforms and in actions integrated into the program's content.
The goal is to foster direct and dynamic communication, increasing audience participation in crucial moments of the reality show. The partnership also extends to Multishow and gshow, as well as presence on Globoplay and on social networks.
A member of NSX Group, BetTech that revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services, and many successful cases, Betnacional follows the concept of "bet of Brazil". It has as ambassadors the players and former players Vini Jr. and Hernanes, the singers Thiaguinho, Seu Jorge, and Ludmilla, as well as the narrator Galvão Bueno and the Olympic gold medalists, Beatriz Souza, Duda, and Ana Patrícia.
In stadiums, Betnacional has its brand displayed on advertising boards at games of different state championships and sponsors Football 2024 on Rede Globo, in addition to holding the naming rights of the Série B of the Brasileirão, State Championship of Rio, State Championship of Pernambuco, and Copa do Nordeste of 2024.
Source: GMB
