In recent months, JetBet has undergone a significant transformation. The rebranding, which involved removing '365' from the name, marks the beginning of a new era for the company, now adapted to the regulated market and positioned as a reliable and innovative partner in the betting sector.
The initiative, led by marketing director Mariana Kannebley, reflects strategic objectives that go beyond aesthetic change, standing out for the strengthening of its value proposition and alignment with the target audience.
New visual identity
JetBet has introduced a radical change in its visual identity. Yellow now takes center stage, while white and gray serve as support colors, conveying modernity, energy, and clarity. According to Mariana Kannebley, “this identity is a reflection of our agility and commitment to providing an innovative and safe experience to our customers”.
In addition to the colors, the visual element of the rocket will be present throughout the brand's communication. It symbolizes speed, dynamism, and evolution, central characteristics of JetBet's proposal. “The rocket is not just a graphic icon, but a representation of the Jet spirit, which seeks to deliver a fluid and exciting experience for our bettors”, explains Mariana.
Brand positioning
JetBet repositions itself based on three strategic pillars:
1. Humanized service and partnership: placing the customer at the center of the experience, with personalized support that reinforces a sense of closeness and trust.
2. Speed and efficiency: agile processes, real-time transactions, and clear and transparent communication.
3. Legality and responsibility: compliance with sector regulations, messages that promote responsible gaming, and a commitment to an ethical experience for the customer.
“We want the bettor to see JetBet as a partner, not just as a platform. Our motto 'Playing together is the true Jet spirit' reflects our commitment to being side by side with the customer in every victory and challenge”, states Mariana.
Henrique Moraes, CEO of JetBet, highlights the importance of the change: “With the regulation of the sector, we understood that a radical transformation was essential to strengthen our position in the market and create a deeper connection with the audience. This rebranding is a crucial step for the future of JetBet”.
Launch campaign
The rebranding and advertising campaign were developed in partnership with the agency WT/AG. The official launch will take place in December and will feature a comprehensive strategy, including digital media, social networks, and television.
The goal is to consolidate the new identity of the brand and reach diverse audiences, maintaining an inclusive approach and aligned with the needs of different profiles of bettors.
In addition, the campaign reinforces JetBet's commitment to ethical and responsible communication, using clear messages about the risks of gambling and promoting conscious fun.
A new era for the betting market
The board of directors, composed of five partners, believes that JetBet's differential lies in the combination of technology, humanized service, and transparency. “We are ready to lead, not just in the market, but in the hearts of our customers”, states Henrique Moraes.
With renewed communication, a strong icon, and clear positioning, JetBet is preparing to consolidate itself as a reference in betting in Brazil.
Source: GMB
