CatoriTech, specialized in software solutions for the iGaming industry, prioritizes the Brazilian market as a strategic focus. CEO and co-founder Domenico Mazzola shares in this exclusive interview with GMB how cutting-edge technology helps them stand out through the ABACUS platform, which combines real-time data and customized tools for operators. He also explores innovations and plans for expansion in the country and globally.
CatoriTech specializes in innovative software solutions for the iGaming industry. Its main product, ABACUS, is a player account management (PAM) system designed to handle data scalability, real-time tracking, and user-friendly interfaces.
It includes features such as fraud detection, affiliate and retail management, multilingual support, customizable dashboards, and a flexible rule engine to enhance player engagement. This system optimizes the user experience and integrates seamlessly with various gaming platforms.
Games Magazine Brasil - How strong is the CatoriTech product? How many years have you been working in the iGaming market?
Domenico Mazzola
- CatoriTech is built on a foundation of cutting-edge technology and deep market knowledge. Although the company itself is new, our team brings decades of combined experience in the sector.
This wealth of knowledge has allowed us to design a platform that offers unique features, exceptional scalability, and unparalleled flexibility. The ABACUS platform from CatoriTech is proof of our strength, combining modular microservices architecture with powerful analytics tools to meet the evolving needs of operators worldwide.
Does CatoriTech invest heavily in the Brazilian market? How do the energy, growth, and market potential of a company compare to other regions?
Brazil is a high-priority market for CatoriTech. The region's rapid digital transformation and the growing popularity of sports betting make it fertile ground for innovation. We are dedicating resources to understand local preferences and challenges, which allows us to provide customized solutions for the Brazilian market. While we are expanding globally, the energy and growth potential of Brazil make it one of the most exciting opportunities for us.
What strategies is CatoriTech implementing to adapt its technological solutions to the specific needs of Brazilian operators and consumers?
We are adapting our platform by integrating local payment methods, such as PIX, and tailoring content to resonate with Brazilian culture. We are also ensuring regulatory compliance to provide a seamless experience for operators and players.
Additionally, our Marketplace module allows operators to integrate localized content and features, giving them the tools to tailor their offerings to specific audiences with ease.
What can you tell us about ABACUS and its differentiation in the sports betting and casino sector? What benefits does it offer for operators looking to expand in Brazil?
ABACUS stands out due to its modular architecture and real-time data features. Operators can customize their platforms, creating dashboards that display relevant KPIs for their businesses.
For the Brazilian market, ABACUS offers unparalleled flexibility to integrate local game providers, payment options, and marketing tools. This adaptability empowers operators to scale quickly and remain competitive in a dynamic environment.
Does the company plan to launch new products or features exclusively for the Brazilian audience? Could you give us some details?
Yes, we are developing localized features specifically for Brazilian players. One of our upcoming modules includes gamification tools that tap into the cultural affinity for team-based competitions and rewards. Additionally, we are exploring exclusive partnerships with local content providers to deliver games that resonate with the Brazilian audience.
Does CatoriTech have partnerships or plans for collaboration with local operators to strengthen its presence in Brazil?
Definitely. Collaborating with local operators is a pillar of our strategy. We believe in forming mutually beneficial partnerships to co-create solutions that address the unique challenges of the Brazilian market. By working closely with local stakeholders, we aim to foster innovation and long-term growth.
How does the company cater to the evolving profile of the Brazilian player, especially considering the increased access to technology and the popularity of sports betting?
CatoriTech's solutions empower operators to offer highly personalized experiences, which in turn elevate player engagement. With the growing accessibility of mobile technology, Brazilian players expect seamless, mobile-first experiences. Our platform enables operators to leverage data to anticipate player needs and offer dynamic, interactive content, aligning with these evolving expectations.
In terms of innovation, what can we expect from CatoriTech in the coming years, both for Brazil and the global market?
Innovation is at the heart of CatoriTech. For Brazil, we plan to introduce advanced tools for player retention, localized gamification features, and robust regulatory solutions. Globally, our focus will remain on providing a flexible and scalable platform that allows operators to stay ahead in a highly competitive sector. Expect innovative updates in AI-driven personalization, blockchain integration, and enhanced analytics features.
Source: Exclusive GMB
