Greentube games are now available to players in the North American state.
Press release.- Greentube, the division of NOVOMATIC Digital Gaming and Entertainment, is now present in Connecticut with its first client, marking another significant milestone in the company's North American expansion.
Following the receipt of its Connecticut license in February 2023, Greentube's games are now available to players in the U.S. state, including top-performing titles "Piggy Prizes Wand of Riches", "Starlight Jackpots", and "Athena Goddess of War".
The entry into Connecticut aligns with Greentube's growth strategy in North America, which has led it to establish itself in key regulated markets such as New Jersey, Michigan, and Ontario.
The launch strengthens Greentube's growing presence in the U.S., as the provider continues to offer its diverse portfolio of engaging and innovative content to players around the world.
With other operator partnerships in Connecticut also in the pipeline, Greentube is well-positioned to capitalize on this momentum and continue its success in the thriving online gaming markets across the country.
Michael Bauer, CFO of Greentube, said: "We are thrilled to continue our expansion in the U.S. and bring our content to Connecticut, a state that has quickly embraced the potential of igaming".
"Our goal is to support our clients in as many U.S. states as possible. Therefore, this launch ensures that our titles will reach a broad audience, offering players the opportunity to experience the unique entertainment that defines the Greentube brand. This launch is a new and exciting adventure, and we look forward to forming additional partnerships in the state in the near future".
Víctor Arias, Vice President of Operations for Latin America at ARRISE powering Pragmatic Play, reveals the company's plans for ICE Barcelona and reflects on how Pragmatic Play builds strong partnerships with operators.
Exclusive interview.- In an exclusive interview with Focus Gaming News, Víctor Arias, Vice President of Operations for Latin America at ARRISE powering Pragmatic Play, shared the company's plans for ICE Barcelona. Arias also revealed what operators need to succeed in the Brazilian market.
ICE comes to Barcelona. What are your expectations for the first edition of the exhibition after its move from London?
Like the entire industry, we are eager to see how it evolves compared to London. Barcelona is already familiar to many in the industry after recent SBC fairs, and with a greater focus on Latin America in recent years, it feels like an even greater opportunity for business aimed at that continent.
It will be good to see how the venue compares, and giving a blank slate to the spaces for stand design will undoubtedly lead to some impressive venues on the exhibition floor. We are excited to see how it all unfolds.
What products are you most eager to exhibit? Can we expect Pragmatic Play to present any new and innovative content at the exhibition?
As always, there will be a full display of our incredible multi-product offering at our stand. We have some exciting developments in our live casino vertical and, as always, our slot portfolio remains among the market leaders.
Additionally, our sports betting team will have their own space at the fair as we continue to expand in that vertical and really see what we can achieve in the space. ICE 2025 will provide visitors to our stands a glimpse into the world of Pragmatic Play and we are eager to welcome them.
How are strong partnerships with Pragmatic Play operators built?
It's quite simple, we listen to what they have to say. We try to offer a solution that meets their needs rather than just offering content for the sake of it. Using our knowledge of global industry trends and different player demographic preferences, we can offer them games that we know their players will love.
Ultimately, it's about partnership, so ensuring that we are constantly in close dialogue with operators is vital for us to maintain our excellent relationships.
Pragmatic Play currently produces up to nine new slots per month and also offers bingo and live casino games; How are custom games designed to really connect with players and keep them coming back?
The industry moves incredibly fast and, while there are games that stand the test of time, other players are always looking for their next exciting game. We take stock of different trends, preferences, and behaviors from all the markets we are in and seek to create titles that stand out. This can be from enhancing a familiar theme, bold sequels, or a completely new IP for us. Our team is incredibly excited when it comes to game creation, and each new slot, live dealer title, or bingo game is an opportunity for them to shine and create something they are incredibly proud of and that players love.
Do you think operators know what they need to know and do to succeed in the Brazilian market?
The Brazilian market presents a unique landscape, there will be different approaches by different operators and it will be interesting to see who really makes an impact. Local knowledge will be key, but with so many different brands already active, it will be an extremely competitive market, from the operator's perspective, over the coming months. It's an exciting time for the industry and we are eager to contribute to a dynamic and thriving gaming ecosystem.
What are the biggest challenges for Pragmatic Play for 2025 after ICE?
Maintaining our upward momentum for the rest of the year! ICE is always a fantastic way to start a year, with many business conversations that we look to ensure turn into new partners.
For different teams, there are different priorities. Still, for the Latin American team, there will be no time to waste as we prepare for SBC Rio next month and, very quickly, it will be back to the routine of trade shows, product launches, and partnerships.
