Sports betting supplier Betby has launched a marketing campaign featuring chess star Magnus Carlsen, the company’s recently announced brand ambassador.
The Make Your Move campaign highlights operator challenges such as working with advancing technology and leveraging industry know-how to achieve success.
Carlsen is shown strategizing and evaluating various scenarios before making the move which secures him victory.
The aim of the campaign is to “motivate operators worldwide to take charge of their growth by selecting a reliable and forward-thinking sportsbook partner,” Betby said.
Pierre Pulis, Head of Marketing at Betby, said: “Magnus Carlsen embodies the precision, strategy and vision needed to excel at the highest level – qualities that resonate deeply with Betby's mission.
“As a five times Chess world champion and the greatest chess player of all time, his ability to anticipate, adapt and make bold yet calculated moves mirrors the challenges faced by operators in the competitive igaming landscape.
“With Magnus as the face of our Make Your Move campaign, we hope to inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success."
