For bwise Media, the recent ban on bonus promotions in gambling ads in Brazil presents a significant opportunity to redefine how operators engage with the audience in this lucrative market. With the much-anticipated debut in January 2025, the company has developed dynamic odds widgets, a fully customizable solution that offers more than just a replacement for bonus-based advertising.
With the growing online betting market in Brazil set to officially launch in January 2025, operators must quickly adapt to remain competitive. The bonus ban – aimed at curbing impulsive gambling behavior and protecting vulnerable populations – means that traditional promotional strategies are out of the question. But innovation is never out.
Dynamic odds widgets from bwise: a revolutionary alternative
bwise Media has developed dynamic odds widgets, a fully customizable solution that offers more than just a replacement for bonus-based ads. These widgets integrate seamlessly into publishers' platforms, including high-traffic sports apps and websites, and deliver exceptional performance through:
* Dynamic content: odds are updated in real-time, ensuring that users are always engaged with the latest betting opportunities.
* Customizable design and functionality: tailored to match the brand and unique requirements of operators, these widgets easily fit into any advertising strategy.
* Higher engagement and conversion rates: compared to traditional bonus ads, the odds widgets have shown significantly better performance in click-through rates (CTR) and conversion to new depositing customers (NDCs).
Compliance-ready advertising
In a market like Brazil, where regulatory compliance is critical, the bwise odds widgets provide a future-proof solution. They meet the new advertising standards of the country, maintaining the appeal and relevance needed to drive user engagement. Operators can comply with restrictions on promotional pieces while still providing highly engaging and actionable betting content to their target audience.
Why it works
Sports fans are naturally drawn to real-time data that enhances their viewing experience. The bwise odds widgets integrate seamlessly into publishing platforms, offering users actionable insights and betting opportunities during the heat of the game.
This strategy not only keeps users engaged but also ensures that operators can generate significant conversions without relying on now-prohibited bonuses.
Sebastian Paris, COO of bwise Media, explains: "Regulatory changes in Brazil may seem like a hurdle, but they are also an opportunity to innovate. Our odds widgets are designed to help operators stay ahead, offering exceptional performance and compliance in one solution. We are excited to partner with operators to help them thrive in this exciting market".
A win for operators and publishers
The odds widgets are not just a win for operators; they also provide publishers with a premium advertising solution that fits seamlessly into their platforms. By offering engaging and compliant ad formats, publishers can ensure that they continue to attract high-value campaigns while enhancing the user experience for their audience.
Looking to the future
As the online betting market in Brazil continues to evolve, bwise Media is committed to helping operators succeed in this new era. The innovative odds widgets, combined with a deep understanding of the iGaming industry, position the company as a trusted partner to navigate these changes.
With the bwise odds widgets, operators can face the challenges of the new advertising landscape in Brazil head-on, engaging users with compliant, high-performance ad solutions that deliver measurable results.
Source: SBC News
