To celebrate Atlético Mineiro's historic march to the Libertadores final, Betano has launched a new campaign "Grito de Galo" (Cry of the Rooster). The narrative promises to stir the black-and-white heart, exalting the passion and devotion of the club's fans sponsored by the betting house.
There is no force more overwhelming than that of the Atleticana Mass throughout the club's journey with Betano. In every corner of Brazil, the passion for Atlético is felt, lived, and, above all, heard.
The Atleticana fans are the 12th player, the soul that sings, cries, vibrates and pushes the Rooster, under any circumstances. Betano's campaign explores these emotions, highlighting that, for the Mass, everything is a reason to shout "Galo", whether when a glass falls, a pressure cooker whistles, thunder roars, an alarm rings, the microwave beeps or when the ball hits the net.
In addition to the film, the campaign includes a special outdoor media action in the capital Belo Horizonte. Some of the city's busiest points, such as the International Airport, the bus station, bus stops, among others, will be customized with communication that inspires the fans.
The pieces carry the message "Who trusts, shouts Galo" and work with a motion sensor. As people approach, the cry of "Galo" will echo from the speakers.
“The time is coming for another Libertadores decision. Betano continues together with the Atleticana Mass in search of Eternal Glory, in every cry of Galo that echoes through Brazil. In Atlético, Betano Trusts”, highlights Betano, which has been a partner of the club since 2021.
“We start from a unique truth of the Atlético fans: to shout "Galo" at any noise. Whether it's an alarm, a horn or thunder, everything becomes a reason to let out the cry. It's a project that shows viscerally how the fan trusts the Galo for the Libertadores final and positions Betano not just as a sponsor, but as part of the culture of the sport”, explains Luan Alves, creative from Wieden+Kennedy SP, the agency responsible for the brand's advertising.
"The Mass is capable of creating an unsurpassed atmosphere in Brazilian football. This strength is very present in shouting "Galo" to encourage the team or celebrate the great victories. That's what we will go after on the 30th, in the final of the Copa Libertadores. Betano's campaign reinforces this synergy and how Clube Atlético Mineiro is truly present in the daily life of the Galo fan", says business superintendent of Atlético, João Gomide.
Betano, one of the largest sports betting houses in Brazil, is a brand designed to offer excellence experiences through its platform, available on desktop, laptop, tablet, mobile phone and Android app.
It is operated by the Kaizen Gaming group, headquartered in Greece, present in 17 countries and with more than ten years in the sports betting market.
In Brazil, it sponsors Atlético Mineiro and holds the naming rights for competitions such as the Brasileirão Betano and Copa Betano do Brasil.
In addition, it is present in Europe and South America, with Porto, Benfica and Sporting (Portugal), Aston Villa (England), Melgar (Peru), in the Betano Tournament and Betano Cup (Argentina), as well as teams in Greece, Cyprus, Czech Republic and Romania.
This year, it sponsored the Copa América and Euro2024, and currently, it is the official global sponsor of the UEFA Europa League and the UEFA Conference League.
Source: GMB
