German sports bettors can now bet with LeoVegas Group after the firm launched its sportsbook, adding to its regional virtual slot machine offering.
Utilizing the license that was granted to LeoVegas in 2023, the firm will now deploy its sportsbook across all sixteen states of one of Europe’s largest igaming markets.
A subsequent marketing campaign titled “Thrill Seeker” will premiere across channels such as TV, programmatic, and affiliates is planned to premier in December, which will further raise the sportsbook’s brand awareness among German consumers.
Gustaf Hagman, CEO at LeoVegas Group, said: “Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold.
