In addition to the widely popular virtual slot machine vertical market, LeoVegas Group has also launched a sports betting product in the growing German market.
Following the acquisition of a gaming license last year, the group launched virtual slot machines on one of Europe's largest gaming markets, LeoVegas.de. The new sports betting product will be launched across all 16 states of Germany, thereby consolidating its foothold in Germany.
A nationwide marketing campaign will start in December to celebrate the adventure of seeking thrills in everyday life.
LeoVegas Group has launched its sports betting vertical product on the popular brand LeoVegas.de. In recent years, the German igaming market has developed into one of the largest markets in Europe, and this new addition to the brand will attract sports fans from all 16 states of Germany, thus expanding the existing customer base.
So far, LeoVegas Group has only offered virtual slot machines in Germany, having obtained a gaming license last year. Along with the launch of sports betting, a nationwide marketing campaign called "Thrill Seeker" will premiere on channels such as TV, programmatic advertising, and affiliates. The campaign will humorously show how to add excitement and unexpected twists to monotonous daily life.
Gustaf Hagman, CEO of LeoVegas Group, stated: "Launching sports betting services in Germany is an exciting step for LeoVegas Group as we continue to grow and consolidate our foothold. Germany is one of Europe's sports powerhouses, and we believe players will love LeoVegas.de as it is a platform for the best gaming experience."
