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Veikkaus launches live casino offering in Finland with Playtech

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Greentube has continued the expansion of its services across North America after going live with its first customer in the US state of Connecticut.

The customer, who has not been named, will gain access to a variety of the supplier’s titles in the Constitution State, including Piggy Prizes Wand of Riches, Starlight Jackpots and Athena Goddess of War.

“We are delighted to continue our US expansion and bring our content to Connecticut, a state that has quickly embraced the potential of igaming,” commented Michael Bauer, CFO at Greentube.

“It is our goal to support our customers in as many US states as possible. Therefore, this launch ensures our titles will reach a wide audience, offering players the chance to experience the unique entertainment that defines the Greentube brand. 

“This go-live is an exciting new venture, and we look forward to forming additional partnerships in the state in the near future.”

The digital gaming and entertainment division of NOVOMATIC has been licensed in Connecticut since February last year, growing its presence in North America where it is already present in the US states of New Jersey and Michigan, as well as the Canadian province of Ontario.

Earlier this month, Greentube agreed to a partnership with the operator Hard Rock Digital, bringing its roster of slot releases to the Hard Rock Bet casino platform in New Jersey.

In addition, the supplier recently announced a content agreement with FanDuel, initially partnering with the Flutter Entertainment brand in Michigan and New Jersey, with Connecticut to follow. 

Greentube also has a deal in place in Ontario with Caesars Digital, bringing its selection of gaming titles to Caesars Palace Online Casino and Caesars Sportsbook & Casino players in the Canadian province.

Finnish state-owned operator Veikkaus has launched its live casino offering in partnership with Playtech.

In February, Veikkaus selected Playtech as its first live casino provider, building on a pre-existing relationship that covers online casino, online poker, retail VLT machines and a casino management system.

The integration and regulatory approval process for the live casino offering has now been completed, resulting in the launch of the first batch of Playtech Live titles on the Veikkaus live casino platform with more games to follow in the coming months.

“We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership,” commented Fredrik Sylvander, Commercial Director at Playtech.

“We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings.”

Playtech Live titles that are now available to Veikkaus live casino players include network games such as Mega Fire Blaze Roulette, exclusive Blackjack and Roulette tables from a newly designed and Veikkaus branded studio, as well as game shows like Adventures Beyond Wonderland, Spin a Win and The Greatest Cards Show. 

The operator’s studio features Finnish-speaking dealers, “representing Veikkaus brand values to their players, offering an authentic and engaging gaming experience”.

Sylvander added: “Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. 

“We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.”

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