In partnership with SeuBet as the main sponsor, influencer and gamer Letícia Marques announced the launch of a new program: KickStart. The talk show will start on December 11 and will be broadcast weekly on the Woohoo channel and on social media with the ambitious plan to become the largest in Brazil within two years.
With more than half a million followers on social media, the influencer has gathered a team of influential personalities for the first season of the program. Among them, names like Brino and Daniel Lessa - who have more than 10 and 5 million followers, respectively - will participate in the first episodes, in 2024.
In 2025, the program promises to bring interesting behind-the-scenes content from the world of sports, lifestyle, games, and pop culture with Fernanda Gentil, Otaviano Costa, and Mau Mau, among other confirmed names.
For Letícia, who is also a brand ambassador for the online betting and gaming house, the idea of the program is to go beyond generating interesting conversations through exceptional guests.
“KickStart wants to speak to different niches, with sports as one of the main pillars, because in Brazil lifestyle and sports go together, reflecting the essence of our people. We want to explore not just the cultural impact but also the inspiring stories of athletes and how sports influence the routine, health, and passion of Brazilians. All this with democratic, light, and easy-to-digest content. We want it to be more than a program, we want it to be a meeting point for those who live and breathe this culture,” explains influencer Letícia Marques.
For Fabrício Nunez, head of marketing at SeuBet, the main sponsor of the program, the very name of the videocast already reflects the concept of community that the talk show seeks to bring to the public: Kick Start - The Game is Here!
"The idea is that each person finds their type of content, or ‘their game’. This is totally aligned with our repositioning, which places our brand within genuinely Brazilian communities. Our goal goes beyond a talk show with millions of views, we want the program to generate relevant debates for the culture, addressing various topics and genuinely resonating in the circle of friends, family lunches, or company conversations," states Fabrício.
Million-dollar market
In full ascent in Brazil, the consumption of audiovisual content, such as videocasts and talk shows, is expected to move generous figures in the coming years. The global video streaming market was valued at US$ 105.09 billion in 2023, with a forecast to reach US$ 303.05 billion by 2028, according to Mordor Intelligence.
The video on demand (VOD) market is expected to grow from US$ 115.55 billion in 2024 to US$ 191.74 billion by 2029, according to projections from Mordor Intelligence.
For Fabrício, there is a latent opportunity in the Brazilian market. “The market for videocasts or talk shows in Brazil may seem mature, but it is just beginning. Due to the interview model of the main players being extremely saturated, that is, more of the same, there is still enormous potential to grow by doing differently. This is exactly how we want to make Kick Start the leader of this segment,” he concludes.
KickStart will be broadcast every Wednesday at 8:00 PM, with a total of 48 episodes throughout the year. The first episodes, broadcast still in 2024, will feature names like Daniel Braune, Daniel Lessa, Nicki & Murilo, Eduarda Machado, Thaiga, Luciano, Federico Devito, and Olkabone. Together, the content creators accumulate more than 50 million followers.
SeuBet is a platform for sports betting and online games in Brazil, recognized for the diversity of options ranging from live casinos to thousands of sports events around the world.
Currently, SeuBet has applied for a license to operate legally in Brazil, which will come into effect on January 1, 2025. The company's commitment goes beyond offering entertainment. At SeuBet, a safe, transparent, and dedicated environment for fun with responsibility is provided.
With humanized customer support, available 24 hours a day, 7 days a week, the company prioritizes the trust and safety of players, always encouraging responsible and conscious betting practices.
Source: GMB
