Around 2020, an 8-year-old game, "Coin Master," suddenly exploded, quickly climbing to the top of the global mobile game sales charts, with total revenue exceeding $500 million, $400 million of which was earned in just a few months. This sudden wealth made the game's publisher, Moon Active, very successful and also made the game quickly heat up in the industry, becoming a model for many manufacturers to imitate.
Essentially, "Coin Master" is a Slots game. However, unlike traditional Slots games, it is not just about playing numbers, but also incorporates building, attack and defense, card collection, and emphasizes social features, greatly enhancing player stickiness.
As of this year, 2024, "Coin Master" has generated over $5 billion in total revenue. Its amazing money-making ability has also benefited subsequent games like "Royal Match" and "Monopoly Go," and has provided some successful ideas for other manufacturers wanting to enter the casual board game track.
Recently, we discovered a new game called "Sprint Party," which combines the pinball table mode with "Coin Master," creating some fresh sparks.
Innovative Form, IGG Takes the Lead
"Sprint Party" comes from the domestic manufacturer IGG, currently only launched in small-scale tests in the US and the Philippines. First, the game presents a Western cartoon style, creating a relatively relaxed atmosphere.
The main gameplay logic is also very simple. After entering the game, what lies in front of the player is a pinball table. Launching the pinball to touch different modules, and then falling into different slots to win rewards. If a launch directly lands in the middle slot, it will activate a Spin game, allowing players to win more rewards.
Additionally, to enrich the player's experience, the game updates the table daily, and the Spin game also comes in different forms. Combined with some collision sound effects and visual effects, plus the impact of numbers, it can greatly stimulate the player's excitement.
Different Table Designs in the Game
The mode of "Coin Master" is familiar to everyone, simply put, it involves building, attacking, and stealing.
In "Sprint Party," it starts with building, where players use the coins earned at the pinball table to develop land and build their own strongholds. This is linked to the pinball table, and if other players trigger the attack mode, they will randomly attack a player's stronghold, thus obtaining coin rewards from that player.
Destroyed strongholds need to be repaired by players. Of course, if players do not want others to attack, they can also obtain shields from the pinball table to protect themselves from one attack. Players can also hit "UFOs" to enter the plunder mode, robbing coins from other players.
Currently, "Sprint Party" only has one business model of in-app purchases, selling coins, gift packs, treasure chests, etc. in the store. Additionally, there is no direct option to buy pinballs in the store; pinballs can be obtained from treasure chests, or at the pinball table, and players can also collect series of cards, each series rewarding players with pinball prizes.
Material Display
From major data platforms, it is known that "Sprint Party" has only been advertised on a small scale, with a total of 290 related ads, and after strict deduplication, there are 64 ads. The material display content is also quite standard, mainly showing the game's pinball gameplay, accompanied by cool visuals and sound effects, to attract players to download.
Coin Master's Multiple Possibilities
Now, "Coin Master" has become an industry benchmark, integrated into various games. For example, the previously mentioned popular works "Royal Match" and "Monopoly Go" have combined with match-three and Monopoly gameplay, achieving impressive results.
Of course, there are more direct examples, such as the mini-game "Pirates Coming" that exploded on WeChat a few years ago, where players only need to play a spin game to perform attacks, plunder, and other operations. Another game from Perfect World called "Luclover" also uses a simple card-drawing method, which, although seemingly rudimentary, is actually the most satisfying for players.
"Party Cart," a racing game combined with Coin Master gameplay. In terms of gameplay, it is quite innovative, where players randomly generate various props and buffs in the form of Slots while racing, similar to the prop race in "KartRider," equipped with missiles, magnets, and other props.
However, frankly speaking, the racing form does not really match with Coin Master, especially since it involves jumping out of the screen to build during the race, which feels quite abrupt. Personally, I think the Coin Master form is more suitable for lighter casual gameplay.
"Coin empire!" Gameplay Display
"Coin empire!," a product from a domestic manufacturer, combines a coin pusher with Coin Master gameplay. This combination is actually quite suitable, having a strong Slots attribute. When three identical icons appear, they combine into one and drop onto the table, which is also a reasonable design.
In "Sprint Party," a coin pusher gameplay is also added, but it lacks Slots elements and is relatively simple to play.
Thrill Match: Theme Park Games
Finally, the match-three + Coin Master form, which is currently quite common in the market and is a mature combination, is introduced.
Besides "Royal Match," I would like to introduce some newer products. First, a game called "Blast Explorers: Fun Puzzles" from the game giant Bigfish, which definitely has excellent graphics and UI, and includes a small innovation where combining four same-colored elements can generate an airplane prop, but the gameplay is still the traditional point elimination mode.
"Thrill Match: Theme Park Games," from the Brazilian mobile game giant Wildlife Studios, is also a traditional match-three game.
There is also a game called "Farm Raid: Mission" from a Korean team, which adopts a match-three + MONOPOLY GO form, but essentially it is still the Coin Master set. The game's graphics are rather rough, and the UI design is also quite simple.
Conclusion
Currently, the Coin Master mode is still quite suitable for games with Slots elements or lighter casual gameplay.
For example, "Sprint Party," introduced in this article, with its pinball + Coin Master gameplay, fits well, allowing players to experience the thrill of "earning money" without much effort, and with strong social attributes, it enhances the social experience among players.
Whether "Sprint Party" can replicate the success of "Coin Master" still needs time to verify.
Pinball + Coin Master? IGG's new casual Slots game is so exciting!

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Comments0
IGG is a bizarre company that started developing Mahjong games on FB over a decade ago. After years of deep cultivation in the market buying volume, it is undoubtedly the leading card game company going overseas.
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