EveryMatrix partnered with ArenaCasino to launch its first omnichannel offering in Croatia.
Press release.- EveryMatrix is live with ArenaCasino, offering its first turnkey omnichannel platform partnership, in one of its biggest projects of 2024.
For the first time, the fastest-growing provider in the igaming industry has integrated retail and online casino and sports technology with a top-tier client that has a broad digital and physical presence.
The partnership marks EveryMatrix's first entry into Croatia, further diversifying its mix of regulated markets.
The new omnichannel technology powered by EveryMatrix will replace ArenaCasino's existing sports and casino platforms and transform its store and online brand, providing retail, online, and mobile customers with the best seamless multichannel experience, including a new single wallet.
The omnichannel launch is the first since EveryMatrix's strategic acquisition of the retail sports betting software developer Leapbit. Since then, EveryMatrix has enhanced Leapbit's retail offering with extensive live betting options, thousands more markets, a new interface for self-service betting terminals (SSBT), new live betting displays, and new features that ArenaCasino did not previously have, including the «Cash Out» and «Bet Builder» features.
See also: EveryMatrix records a new net revenue record in the third quarter of the year
ArenaCasino has established a broad stake in the retail and digital market with over 160 locations throughout Croatia, including SSBTs, betting shops, and slot machine clubs, and plans to expand its market presence to between 300 and 400 locations in the next two years. It is the only locally owned gaming and betting brand in the country.
It is noteworthy that ArenaCasino is the most recognized casino brand in Croatia and was the last operator to receive a sports betting license in 2019, with the ambition to accelerate the growth of its sports betting by integrating OddsMatrix, EveryMatrix's turnkey omnichannel sportsbook.
In the retail sector, ArenaCasino will benefit from the provider's dedicated retail SSBTs, over-the-counter services, «Odds Wall» digital displays, and much more. The online sector will be further strengthened with EveryMatrix's market-leading «CasinoEngine», with the goal of accelerating casino growth.
See also: EveryMatrix, BetBlocker, and Responsible Gaming Foundation Malta join forces to translate BetBlocker into Maltese
Ebbe Groes, CEO and co-founder of EveryMatrix, said: “Partnering with such a respected brand as Arena to launch our first omnichannel offering is a natural choice and builds on the significant momentum we have enjoyed in OddsMatrix and across the group”.
He added: "Today's news marks the first of many chapters in our omnichannel story and we are confident that our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while enhancing the operational efficiency of our new multichannel partner."
Hrvoje Delalic, CEO of ArenaCasino, said: “We have grown rapidly in recent years, but we were limited in what we could do with our previous technology. We have big growth ambitions and firmly believe that EveryMatrix is the ideal partner in our attempt to take our retail and online product offering to the next level”.
And he concluded: "We are confident that this contemporary, intuitive, and multi-layered technology will provide a richer, smoother, and more rewarding user experience to our broad customer base."
