His advice for companies to stand out in the competitive environment is to focus on data-driven decision-making, leveraging advanced technologies like AI, big data, and machine learning to personalize customer interactions and anticipate market trends. By Damian Martinez, journalist at G&M News.
Can you tell us about your journey in the software development industry and what inspired you to co-create IT Spark Technology? What is the company’s mission?
My journey in the software development industry started over a decade ago, when I first explored the world of coding and application development. Over time, I recognized the powerful potential of technology to solve complex problems and drive business growth. This led me to co-found IT Spark Technology, with a mission to create cutting-edge software solutions that empower businesses to innovate and stay competitive in a fast-evolving world. While our roots are in software development, we’ve particularly honed our expertise in the iGaming industry, where we see immense potential for innovation and growth.
What do you think sets your firm apart from its competitors, especially in terms of affordability and the use of cutting-edge technology?
We stand out by offering high-quality, cost-effective solutions. We have a skilled in-house team of over 70 software engineers who specialize in designing tailored solutions that address the specific needs of our clients. What truly sets us apart in the iGaming space is our deep understanding of gaming mechanics, player engagement, and game fairness. We use the latest technologies such as AI, machine learning, and blockchain to optimize game development, enhance player experiences, and ensure the integrity of our games. Our ability to deliver sophisticated, yet affordable iGaming solutions is a core strength that positions us as a trusted partner for gaming operators globally.
How did your company decide to expand into the iGaming industry, and what opportunities do you see in Latin America and North America? With which clients from the sector have you already worked with?
The iGaming industry is one of the fastest-growing sectors in technology, offering exciting challenges and opportunities. Our decision to expand into iGaming was driven by the rapid evolution of the market, where players expect increasingly immersive and dynamic experiences. With our expertise in software development, we saw a unique opportunity to leverage our skills in a space that is ripe for innovation. Latin America and North America present significant growth opportunities, as both regions continue to embrace online gaming and interactive entertainment. We’ve already collaborated with leading operators in the sector to design and develop engaging slot games, game mechanics, and backend systems that enhance player retention and ensure fair gaming experiences.
What advice would you give to businesses looking to establish a robust digital presence in a competitive landscape?
In today’s highly competitive market, building a robust digital presence requires more than just having a website or app. Businesses must invest in creating a seamless, engaging experience for their customers, especially in dynamic sectors like iGaming. My advice is to focus on data-driven decision-making, leveraging advanced technologies like AI, big data, and machine learning to personalize customer interactions and anticipate market trends. For iGaming companies, ensuring fairness, transparency, and player trust is key. Moreover, being adaptable and staying ahead of technological advancements is essential to remain relevant. Businesses must continuously evolve their digital strategies to foster innovation, engagement, and long-term growth.
Which plans are scheduled in your agenda for the next five years?
Looking ahead, we aim to become a global leader in providing comprehensive technology solutions for the iGaming industry. Over the next five years, we plan to expand our portfolio to include not just game design and development, but also advanced features like AI-powered game recommendations, real-time analytics, and enhanced player personalization. Our goal is to partner with iGaming operators worldwide to create games that drive player engagement, increase retention, and optimize profitability. As we continue to focus on the booming markets of Latin America and North America, we foresee expanding our presence with new iGaming clients and helping them build scalable and efficient gaming platforms using the latest technologies.
