1win Partners explains what keywords and semantic core are and how to work to maximize traffic.
Press release.- When we talk about the traffic generated by search engines (SEO/ASO/PPC), concepts such as "semantic core" and "keywords" frequently appear. In the articles of 1win Partners, these topics are recurrent, and it is essential to delve into them: what are keywords and the semantic core? How to work with these elements, in which traffic sources are they necessary, and which should be used when collaborating with 1win Partners? In this article, the company answers all these questions.
The semantic core is the set of words and phrases that describe the theme of a website. It is crucial for promotion, as it facilitates contextual advertising and allows developing a solid SEO strategy. Moreover, this structure helps search engines to classify content and display relevant results.
The words and phrases included in the semantic core are called "keywords" and are those that users typically enter in search engines like Google or Bing to perform specific queries.
Imagine someone wants to play at an online casino but doesn't have one in mind. By entering this query in the search engine, the first sites that appear are those that have optimized their content with keywords or have paid for contextual advertising for that query.
Adding keywords to a page is known as SEO optimization, and paid advertising for a specific query is a type of contextual advertising (or PPC). However, it is not enough to add keywords indiscriminately; they must be well combined and naturally integrated into the content.
Within SEO, keywords are classified based on their search frequency:
There are various ways to use keywords in the text:
Keywords can be selected manually or with artificial intelligence tools. In the manual process, potential terms that people might search for are identified and recorded in a document, and search engine suggestions can also serve as guidance.
For larger projects, specialized tools facilitate the keyword collection process. These allow filtering queries by frequency, analyzing competitors' keywords, eliminating irrelevant ones, and grouping words into categories. It is important to ensure that the chosen service is compatible with the necessary search engines.
Keywords can be integrated into various sections of a website, such as in the description, the "about the company" block, and also in:
It is essential that keywords are evenly distributed in the content, avoiding placing them together so that the text looks natural. Additionally, not overloading the text with keywords is key, as search engines identify "spam" and penalize such pages.
Keywords are necessary for search engines to classify the site in specific queries that vary between high, medium, and low frequency. Keywords can be integrated in various ways into the content and in different sections of the site, always seeking to maintain naturalness.
