To celebrate the first anniversary of signing the main sponsorship agreement with Corinthians Club, the betting company Esportes da Sorte will launch a series of fan interaction activities this week, from street installations to live events at the stadium, fully showcasing its brand commitment.
The celebration activities will last from July 24 to July 30. During this period, a promotional truck equipped with a large LED screen will tour various districts of São Paulo, broadcasting images and commemorative content of the collaboration between the club and the sponsor. Starting from the 28th, Itaquera subway station and some trains will be adorned with commemorative liveries to create a festive atmosphere.
The climax of the event will take place on July 30 during the Brazilian Cup derby. On the day of the match, outside the Neo Química Arena stadium, there will be an LED light show, DJ performances, brand mascot interactive zones, and a 360-degree photo experience space, and fan gifts will be distributed on site.
In addition, Esportes da Sorte has also launched an online event, inviting fans to answer "What does Corinthians mean to you?", with winners receiving match tickets, official jerseys, and travel rewards to away games.
Davi Oliveira, Business Manager of Esportes Gaming Brasil, said: "We want fans to not only watch the game but also personally feel the spirit and emotional value of Corinthians, transforming sports passion into a lifetime unforgettable experience."
Since signing a three-year cooperation agreement in 2024, Esportes da Sorte has been investing about 100 million reais (18.1 million USD) annually in the club, supporting not only match day activities but also funding signed players and infrastructure. The company has also contributed to signing goalkeeper Hugo Sousa and covering part of the salary for Memphis Depay, making it an important partner of the club.
