The inaugural event featured a special appearance by Rubens Barrichello, a Formula 1 legend and non-executive director in Latin America for SOFTSWISS.
Press release.- SOFTSWISS celebrated the first SOFTSWISS Excellence Talks event at the company's main office in Poznań. This new quarterly initiative aimed to cultivate a strong local community of professionals and strengthen ties with leading educational institutions.
The event featured an opening speech by Andrey Starovoitov, co-CEO of SOFTSWISS, who welcomed the attendees, and a special appearance by Rubens Barrichello, a Formula 1 legend and non-executive director of SOFTSWISS in Latin America. Barrichello inspired the audience with a motivational speech, participated in a Q&A session, and awarded prizes to the most insightful questions posed during the discussion.
Andrey Starovoitov, co-CEO of SOFTSWISS, commented: "At SOFTSWISS, we not only set technological benchmarks in entertainment with our innovative solutions, but we are also committed to supporting the growth of local communities. The SOFTSWISS Excellence Talks project will provide a platform for sharing knowledge and fostering open dialogue, which will help build stronger connections with local partners and nurture the talents of tomorrow."
During his speech, Rubens Barrichello shared details of his illustrious career in motorsport, highlighting the parallels between strategic planning, decision-making, and teamwork in competitive racing and the principles necessary to build high-performance teams, drive business growth, and achieve personal development.
Rubens Barrichello, non-executive director of SOFTSWISS for Latin America, added: "The launch of the SOFTSWISS Excellence Talks initiative in Poland is particularly inspiring, given that a third of our team is based here. This initiative allows us to share our experiences, create new growth opportunities, and collaborate with specialists and educational institutions. I am confident that this project will become a hub for knowledge exchange and make a significant contribution to the development of the region."
The SOFTSWISS Excellence Talks will be held quarterly and will focus on topics such as technology, innovation, and leadership skills. The company plans to expand the initiative by introducing new activities and strengthening collaborations with educational institutions and the local business community.
See also: SOFTSWISS: Seeking certification in Latin America in 2025, Brazil vs the region
