The agreement will allow Hard Rock Bet players in New Jersey to access Play’n GO titles.
Press release.- Casino entertainment provider Play’n GO has announced a new partnership with the gaming brand Hard Rock Digital for its online casino platform Hard Rock Bet in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will allow Hard Rock Bet players in New Jersey to access Play’n GO titles such as Piggy Blitz, Book of Dead, and Rise of Olympus 100.
Play’n GO is now available with four operators in four U.S. states and expects further growth in the coming months.
Magnus Olsson, head of sales at Play’n GO, commented: "We are excited to expand our portfolio in the U.S. with a new operator partnership, and partnering with a recognized brand like Hard Rock Digital is a significant achievement for us. New Jersey is a key state for our operations in the U.S., and we are thrilled to offer Hard Rock Bet players access to our top-tier casino game content. We believe this partnership will be very beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years."
“Play’n GO remains committed to being active in all regulated markets globally and to continued growth in the U.S. Partnerships like this with Hard Rock Digital are crucial for our long-term success in the region.”
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Grant Williams, SVP of casino at Hard Rock Digital, added: “We are excited to move forward with Play’n Go and add their entertaining titles to the over 2000 games on our top-rated platform in New Jersey. We are committed to making Hard Rock Bet the best place to play and are proud of our recent enhancements to the online casino, which include a more personalized experience, integrated rewards, and one of the largest selections of games on the market.”
Hard Rock Bet recently launched its fall campaign “Roll With Us”, welcoming players on its app. With 4.9 stars on the App Store and 4.8 stars on Google Play Store, Hard Rock Bet is among the highest-rated real money gaming apps on the market.
The Department for Digital, Culture, Media and Sport and the Gambling Commission will assess whether the reforms introduced have had unintended consequences.
UK.- The Department for Digital, Culture, Media and Sport (DCMS) of the UK government has announced details on how it will assess the gambling reforms that have been introduced since last year’s white paper. The department will work with the regulator, the British Gambling Commission, to conduct a thorough assessment and evaluate whether the measures taken to date have had unintended consequences.
The plan outlines the questions that DCMS seeks to answer, the types of data it plans to collect, the research methods used to gather the data, and the governance arrangements for the research.
The National Centre for Social Research (NatCen) will also participate in the review, which will include an assessment of measures such as affordability checks and new betting limits for online slots. Research methods will include surveys of consumers and operators, in-depth interviews, focus groups, and monitoring and tracking.
From DCMS they said: "The impacts and outcomes of specific proposals will be assessed individually, as well as in a package to understand the collective impact of the policy measures that have been implemented so far and that can be assessed during the duration of this evaluation."
There will also be a panel of lived experiences composed of people who have experienced gambling harms. The Gambling Commission said there would be some overlap in membership between the existing Lived Experience Advisory Group and this new project-specific group convened for the purposes of the evaluation.
Bryony Sheldon, policy director at the Gambling Commission, said: “Inevitably, the assessment will involve choices and some pragmatism in terms of where to prioritize efforts. We are looking at where best to invest resources and NatCen's expertise within the more than 60 measures of the Gambling Act Review whitepaper, with a view to starting fieldwork in the coming months.”
See also: What caused the shares of some UK betting houses to plummet on the Stock Exchange
For its part, from the Gambling Commission they said that both the commission and NatCen would be communicating with stakeholders in the coming weeks and that more details will be published until 2025.
The announcement of the review could not come soon enough for some stakeholders. The British horse racing sector is concerned that affordability checks are contributing to a financial crisis by causing a decline in horse betting. Meanwhile, more reforms are on the way. A new mandatory tax on gambling operators to fund research, education, and treatment will be introduced in April 2025.
