BetPlay, one of the largest betting houses in Latin America, announces a new strategy to connect even more with the Paraná audience: the creation of a team of regional influencers. With the goal of strengthening its presence in the state and engaging local bettors, the platform already has eight prominent influencers and plans to expand the group in the coming months.
Since its arrival in Brazil in August 2024, BetPlay has been dedicated to understanding the needs and preferences of the Paraná audience. The choice of local influencers is a fundamental part of this strategy, as they have a deep knowledge of the sports market and regional culture.
The initial influencers include:
* @guigaldamez (Guilherme Galdamez): recognized for his passion for sports and his strong presence on social networks.
* @caveirasbxd: an influencer dedicated to bringing content about his favorite team, Athletico-PR.
* @furacaodz (Alisson Ribaz): known for his passion for football, specifically for the team Athletico-PR. The influencer is the spokesperson for the hurricane fans.
* @feroliveira92 (Fernando Oliveira): owner of the Youtube channel “Vida de Athleticano”, he is one of the major influencers of the Furacão fans.
* @capm1lgr4u: a profile with a lot of humor, football, and mainly, analyses of the Athletico-PR games.
* @gabrielcarriconde (Carrica): always bringing excellent narrations and information about the world of football.
* @athletico_m1l_gr4u (Paulo Oliveira): considered the largest unofficial page of Athletico-PR.
* @coxa_da_zoeira: information, analyses, and news about Coritiba.
These influencers were chosen for their ability to communicate and promote BetPlay in an authentic and irreverent way.
The platform is excited to work with these influencers who truly understand what the Paraná audience desires. They will be fundamental pieces in helping to build a relationship around the state of Paraná and BetPlay.
Plans for expanding the team of influencers
BetPlay does not intend to stop here. The company has ambitious plans to expand its team of influencers, seeking new names that can address an even wider variety of topics related to sports and betting.
The goal is to diversify the themes that the influencers will address, from game analyses to tips on how to bet responsibly.
The expansion of the team will also include influencers who operate in different niches within the sports universe, allowing BetPlay to reach a broader and more varied audience. This strategy aims to increase the visibility of the brand, and also educate bettors about the best practices in the world of sports betting.
Commitment to social responsibility
In addition to connecting with the audience, BetPlay is committed to responsible practices in the betting sector. The company promotes campaigns that encourage responsible gaming and offers resources to help bettors maintain control over their activities.
The platform wants to ensure that users have a fun and safe experience while betting. Social responsibility is a priority for the company.
BetPlay, the leading betting house in Colombia and one of the largest houses in Latin America, announces its arrival in Brazil, specifically to the state of Paraná, where it has been operating since August 2024.
With the license granted by Lottopar, BetPlay becomes one of the platforms authorized to offer sports betting services in the state, in compliance with the new Brazilian legislation.
BetPlay's initiative in recruiting regional influencers is a significant step in strengthening its presence in Paraná. With a clear focus on engagement and social responsibility, the company is well-positioned to become a reference in the sports betting market in the state.
BetPlay invites all Paraná residents to learn more about this platform that is coming to raise the level of entertainment for local bettors.
Source: GMB
