Betano has just launched a new brand reinforcement campaign celebrating the unique excitement of the Brazilian fan, highlighting their passion and unwavering faith. The film portrays loyal fans from different clubs across the country in moments that illustrate what it means to live every minute of the game.
There are no words that can exactly express the essence of the Brazilian fans. It is a phenomenon that goes beyond logic and reason, it just trusts. And it is this inexplicable passion that will be celebrated in the new Betano film, which promises to move fans all over Brazil. With scenes that highlight the fervor and intensity of a fan's journey, the production dives into the essence of football, the unexpected, and unwavering trust.
The new campaign portrays fans from different Brazilian clubs, in moments that illustrate what it means to live every minute of the game. These are expressions that show the impact on every play, the tension of a transfer window, the surprise of a hero on the bench, and the dramatic "law of the ex". Each frame was designed to capture what cannot be explained, only felt.
With narration by actor Milhem Cortaz, guiding the viewer through the complex and intense emotions, the film seeks to answer one question: who can explain the fan? The scenes go beyond the stands, exploring even the silence of expectation in homes, places where the history of football mixes with the hearts of the fans.
“After a whole season together, we are exalting the fans and their reactions, emphasizing the unpredictability and emotion that football can provide. It was a very intense and contested year in Brazilian football. We are proud to put our name on the two main national competitions: Brasileirão Betano and Copa Betano do Brasil. We are already looking forward to everything that will come in 2025 on the fields, again together with the fans of all clubs,” declares Betano.
Like the films “Brasileirão Betano” and “Confia”, for the Copa América, the new campaign was conceived by Wieden+Kennedy SP, the official advertising agency of Betano in Brazil.
“With the Brasileirão Betano and the Copa Betano do Brasil, the betting house has become the official sponsor of our football. The brand, better than any other, understands that this sport, like its fans, is inexplicable. It is this passionate connection that makes the fans always believe, in good times and not so good ones. This was the idea that inspired us for the campaign,” explains André Savastano, associate creative director at Wieden+Kennedy SP.
Betano, one of the largest sports betting houses in Brazil, is a brand designed to offer excellent experiences through its platform, available on desktop, laptop, tablet, mobile, and Android app.
It is operated by the Kaizen Gaming group, headquartered in Greece, present in 18 countries, and with more than ten years in the sports betting market.
In Brazil, it sponsors Atlético Mineiro and holds the naming rights for competitions such as the Brasileirão Betano and Copa Betano do Brasil.
Additionally, it is present in Europe and South America, with Porto, Benfica, and Sporting (Portugal), Aston Villa (England), Melgar (Peru), in the Torneo Betano and Copa Betano (Argentina), as well as teams in Greece, Cyprus, Czech Republic, and Romania.
This year, it sponsored the Copa América and Euro2024, and currently, it is the official global sponsor of the UEFA Europa League and the UEFA Conference League.
Learn more at: https://br.betano.com/
Source: GMB
