A new sports betting operator is coming to the Bluegrass State.
The Kentucky Horse Racing and Gaming Corporation unanimously approved a service provider license to Prime Sports, the first online sportsbook to partner with Churchill Downs, during Tuesday’s special meeting.
“It’s been a long time coming, and we’re glad we’ve finally gotten approved by Kentucky,” Prime executive chair Joe Brennan Jr. told Covers.
The Plannatech-run platform caters to all players but especially welcomes professional and sharp bettors with a promise to not limit winners. The online operator offers high limits, low juice, fast payouts, and person-to-person customer service.
“It’s just simple, basic, old-school bookmaking,” Plannatech COO Adam Bjorn told Covers in April.
