Veikkaus has announced an extension of its long-term partnership with the Finnish Ice Hockey Association, extending the relationship until 2030.
The agreement covers the Finnish men's, women's, and under-20 national teams, as well as the Aurora League.
Speaking about the extended agreement, Veikkaus Executive Vice President of Human Resources, Culture, and Communications Reija Laaksonen said: "Through this cooperation, we can continue to offer Veikkaus customers the interesting domestic betting products, services, and content they want, and develop them further.
"Our comprehensive cooperation with the Finnish Ice Hockey Association allows the Veikkaus channel to continue to be heavily involved in the most interesting moments and series in Finnish ice hockey."
Finnish Ice Hockey Association Director of Sales and Marketing Lassi Rönkkönen added: "We are pleased that Veikkaus remains one of the main partners of the Leijonat family. We share Veikkaus's values and believe that sustainability will play an even greater role in the constantly changing business environment.
"Together with Veikkaus, we have witnessed the successful moments of different Leijonat teams and conducted influential marketing campaigns. We are delighted to continue this cooperation in the future."
Related news: This Finnish operator recently faced trouble due to advertising violations. The violations involved placing ads in programs watched by minors—ultimately leading to a fine of 2.9 million euros for Veikkaus and a three-month advertising ban.
