Operator bet365 has released its 2024 sports betting report, providing insights into significant trends and the expanding market dynamics.

The report covers the development of regulated markets in North America, Latin America, and Europe, as well as highlights of betting preferences.

The Kansas City Chiefs lead in NFL betting activities, thanks to their on-field performance and media attention on Travis Kelce.

Similarly, the Boston Celtics are ahead in NBA betting, followed by the Oklahoma City Thunder, with fans keenly following the performance of key players in the prop market.

Women's sports are becoming increasingly popular, with global WNBA betting volumes growing by 67%. This trend is driven by the emergence of new players and increased media coverage, while participation in women's college basketball is also on the rise.

Driven by the demand for customized betting experiences, there has been significant growth in the player prop market. Athletes like Nikola Jokic of the NBA and Saquon Barkley of the NFL have become focal points for bettors interested in individual performance metrics.

The report also highlights the expansion of bet365's operations. Earlier this year, bet365 launched its business in Pennsylvania and entered the Peruvian market, and the company is currently preparing to enter the Brazilian market, awaiting regulatory approval.

Previously, the company had already established partnerships in 2024 with multiple companies, including collaborations with Inspired and Playtech in Pennsylvania, and with Betmakers in New Jersey and Colorado for fixed-odds horse racing.

Bet365's betting features, such as early payout and lightning bet options, are renowned for enhancing user experience.