For game developers, with the rise of social media, TikTok advertising marketing has become increasingly important. TikTok is a very popular short video application with a very young and active user base, which is a great opportunity for game developers.
Brazil is now one of the few blue oceans for card games in the world, ranking fifth in population, with a GDP per capita of nearly $9,000, plus the gradually popularizing mobile payments, making it an absolutely worthwhile card game market for entrepreneurs to delve into.
For some reasons, card players in Brazil have gradually moved from offline to online, coupled with a large number of card game operators' advertising and marketing activities, making online card games in Brazil even more popular.
What are the popular card game plays in Brazil? What is the official attitude towards card games in Brazil? What are the characteristics of Brazilian card games?
1. Official green light for skill-based games
Brazil is a gambling-prohibited country, the only legal activities are state-monopolized lotteries and horse racing. However, by 2012, card games in Brazil were recognized as a type of skill-based game, which is allowed in Brazil, similar to India.
It is worth mentioning that although gambling is illegal in Brazil, there is no law prohibiting offshore casinos, so most Brazilian players choose to join offshore casinos to enjoy related games, which does not pose any legal issues.
2. Gaining gaming experience from competition
Brazilian players prefer to gain gaming experience from competition, not only are they keen on strategy games, racing games, and shooting games, but they are also interested in competitive card games.
The popular card games in Brazil can be divided into two categories: international card game plays and local card game plays.
International card game plays include Texas Hold'em, Blackjack; local plays include "Buraco" and "Truco". From the game rankings, it can be seen that Brazilian players like both international and local card game plays.
Slot games are also not to be ignored in Brazil, as Brazilian players are very interested in this type of game, which has a large audience domestically.
Slots Games
Slot mobile games, as classic real-life TIGER machine adaptations, are favored by many manufacturers due to their unmatched long life cycle and excellent monetization capabilities. Therefore, many manufacturers choose to enter this track and strive to mine gold.
In different countries, Slots choose different game themes. For example, in Western countries, the themes of Slots are mainly based on movie IPs (such as: The Wizard of Oz, Game of Thrones), Monopoly; in Southeast Asia, the themes are based on mythology, festivals, Chinese style; while in Brazil, Indonesia, the Amazon rainforest theme is predominant, and in Egypt, the themes are pyramids, pharaohs, and deserts.
3. These aspects cannot be ignored
① We find that in various card games in Brazil, the "training mode" i.e., AI battles are quite common, and this module is basically present in the game interface.
② Regarding monetization methods, advertising monetization seems to be the preferred method by operators, as can be seen from the many advertisers in the game.
③ English, as the first choice language for going overseas, does not work in Brazil, as the English proficiency rate in Brazil is much lower than the world average, so there is no need to include other languages in the game. The official language of Brazil is Portuguese.
④ Brazilian players are more keen on socializing, and incorporating a comprehensive social system in the game can better capture the hearts of Brazilian players. According to a survey, more than 50% of the post-95 generation in Brazil stated that connecting with friends through games helps maintain friendships, and the socialization of games will become a major trend, which cannot be ignored in Brazil.
