Independiente team announced a new partnership with Sportsbet, which will become the main jersey sponsor for the 2025 season.
The online betting platform has been fully endorsed by the Buenos Aires Province Lottery and Casino Authority (PBA), and will occupy a prominent position on the home and away jerseys of Independiente's professional men's team.
The sponsorship agreement lasts for one year and includes various commercial activities aimed at further strengthening the club's cooperation with the brand.
By sponsoring Independiente, known as the "King of Cups" for its brilliant history in South American football, Sportsbet aims to enhance the team's visibility and strengthen its presence in the sports world.
This new sponsorship agreement is a continuation of another major football cooperation agreement reached earlier this year with LaLiga. Through this agreement, both parties aim to bring fans closer to the game by offering a range of activities and promotional campaigns.
Regarding this cooperation, LaLiga's Commercial Director Jorge de la Vega said: "We are delighted to announce the partnership with Sportsbet.io, a brand that shares our vision of breaking through the boundaries of fan engagement and innovation in sports.
"Our common goal is to bring fans a new and vibrant experience, offering fresh ways to feel the passion and excitement of LaLiga.
"This cooperation marks an important step in our strategy to connect with a global audience and continue to expand our international influence."
