Inspired Entertainment, a leading provider of B2B gaming content and systems, has announced the extension of its partnership with Aristocrat Interactive. The companies will provide the Virginia Lottery with a comprehensive set of virtual sports games from Inspired's V-Lottery, ready to transform the iLottery landscape in Virginia.
The supply will be made by NeoPollard Interactive, jointly owned by Pollard Banknote Limited and Aristocrat Interactive.
With this partnership, the Virginia Lottery will become the first lottery in the United States to offer Inspired's V-Lottery online content, a significant milestone in the evolution of lottery games. The initial offerings will include exciting options in virtual football, virtual basketball, and virtual horse racing, with plans for future expansion to cover a wider range of virtual sports, ensuring an engaging experience for lottery players.
The V-Lottery games will be available online, allowing Virginia residents to access and enjoy these innovative gaming experiences through the Virginia Lottery website and mobile app. The expected launch date for this new offering is set for mid-2025, continuing to position the Virginia Lottery at the forefront of iLottery innovation.
"We are honored to partner with Aristocrat Interactive and NeoPollard Interactive to bring this unprecedented gaming experience to the Virginia Lottery", said Brooks Pierce, President and CEO of Inspired. "This collaboration shows the growing appetite of players for engaging online lottery experiences and will provide additional funds for good causes".
As Inspired continues to expand its presence in the lottery sector, this partnership represents a significant advancement in enhancing the user experience in the online lottery landscape.
"As a new online content provider, Inspired is contributing to the expansion of our iLottery game portfolio", said Scott Kenyon, Executive Vice President of Marketing at Virginia Lottery. "The Virginia Lottery will become the first lottery in the United States to offer online Virtual Sports, supporting our strategy to attract new players and provide new and exciting gaming experiences".
Inspired offers a growing portfolio of content,
