Atlético-MG will have a new main sponsor for the 2025 season and will almost double the amount received from the new partner. Betano, which has displayed its brand in the main space of Galo's shirt since 2021, will be replaced by another betting house, whose name is still kept secret. The information was initially released by Itatiaia. Under the current contract, the club receives R$ 18 million annually, while the new agreement establishes a payment of R$ 60 million.
This amount is unprecedented for the club and could place it in fourth position among the largest sponsorships in Brazilian football currently, only behind Flamengo with Pixbet (R$ 105 million annually), Corinthians with Esportes da Sorte (R$ 103 million/year) and Palmeiras with Crefisa (R$ 81 million per season, which can reach R$ 120 million with bonuses).
Atlético appears in the Top-10 in the Conmebol club rankings
Atlético has not confirmed the sponsor change, but is expected to make the announcement soon so that the new brand is already stamped on the uniforms that will be used in the friendlies against Cruzeiro and Orlando City, on January 18 and 25, in the preseason in Florida, United States.
The Atlético board and the current sponsor tried to renew the contract, but did not reach an agreement mainly regarding the amounts, as the club demanded a considerable increase in the amount to be received for the sponsorship.
The sponsor occupies a noble place on Atlético's shirt since 2021
Betano has occupied the most noble space on Atlético's shirt since January 2021, when it replaced the BMG bank, which moved to another part of the uniform. Initially, the contract was for one year, with an option for another. In 2022, there was a renewal, and in February of this year, a new extension of the contract to include women's football and the MRV Arena.
On the occasion, Atlético CEO, Bruno Muzzi, spoke about the new contract with Betano: “The value increased. It went from R$ 14 million to R$ 18 million, actually. It included the sponsorship of women's football and some properties, activations in the Arena. The correct number is that,” he said.
Source: GMB
