The casino business unit of EveryMatrix had an 'excellent 2024', setting a record for the 12th consecutive financial quarter and adding up to three years of uninterrupted growth. CasinoEngine, the company's casino productivity platform, generated 62 billion game spins between January and November 2024, which equates to €64 billion in turnover, with the financial results of Q3 revealing a gross gaming revenue (GGR) for clients of €709 million, a 53% year-over-year increase.
The latest Q3 figures showed a 12th consecutive record quarterly performance with GGR over the last 12 months at €2.6 billion, a 63% year-over-year increase.
The past year was also significant for the casino division with the launch of a new set of loyalty and gamification tools, further expanding its comprehensive range of solutions.
Anticipating iGaming player behaviors and trends, the CasinoEngine team developed a series of bonus, loyalty, and personalization solutions throughout 2024, significantly enhancing player experiences and increasing operator revenues.
Its multivertical set of loyalty and engagement tools includes challenges, tournaments, loyalty mini-games, jackpots (JackpotEngine) and a new loyalty solution, LoyaltyEngine, in addition to BonusEngine, which includes bonus money, cash-back for casino and sports, free spins, free bets, odds boosts, bet back, and much more.
The EveryMatrix casino division will also launch EngageSuite in early 2025, a range of six versatile loyalty and gamification tools that can be used individually or combined for greater impact, designed to create seamless and multivertical experiences for players.
Once an operator sets up the framework of each journey, players take the reins, customizing their experience by selecting the perks they value most and using them to enhance their gameplay.
One of the highlights of EngageSuite is the recently launched LoyaltyEngine.
The LoyaltyEngine rewards player loyalty through coins and a customizable store system. Players earn Experience Points (XP) to unlock new levels and benefits while collecting spendable coins to redeem for merchandise, digital rewards, and more. Operators can set earning rules, expiration settings, and rewards to customize engagement strategies.
The bonus package of the EveryMatrix casino division offers a 360-degree approach, including a new tool that addresses bonus abuse.
The Bonus Guardian, set to launch in early 2025, uses machine learning trained on the history of known abusers to recognize patterns of bonus abuse activity. Users are flagged as confirmed or potential bonus abusers by the system, and actions can be taken accordingly, manually or automatically.
Its AI algorithm is trained to distinguish between legitimate and fraudulent gaming activities, powered by years of gaming data and predictive modeling, all combined to stop abusers in their tracks.
Stian Enger Pettersen, CEO of cassino, EveryMatrix, said: “It was an extraordinary year for the casino with continued investment in our core product, plus a series of new product innovations that allowed us to continue to gain momentum and accelerate our growth to a record 12 consecutive quarters”.
“The results come from a combination of strong relationships with successful operators and substantial investments in new technologies and products. This year's profits are passed directly into the development of tomorrow's solutions, so I am convinced that success will continue in 2025 and beyond. I am very proud of everyone's achievements this year and confident that we will maintain this momentum”.
EveryMatrix provides software, solutions, content, and iGaming services for casino, sports betting, payments, and affiliate management to tier 1 global operators, as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the ideal EveryMatrix solution and combine third-party and internal technology and resources.
The company empowers clients to unleash bold ideas and deliver exceptional player experiences in regulated markets. The company has over 1,200 employees in 15 offices from 15 countries and serves over 300 clients worldwide, including the regulated US market.
EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, it became the first iGaming supplier to receive the WLA Safer Gambling certification.
Source: GMB
