Reaching the end of a 2024 filled with industry professional meetings, Pragmatic Play LatAm successfully concludes its event cycle, in which it actively participated. The brand was highlighted in the main markets of the continent and beyond, promoting constant training and updates, in terms of trends and short to medium term plans for the evolution of online entertainment. The tour included Tomorrowland Brazil, a major initiative of the company.
After an extensive cycle, which began in February and lasted until mid-December, the leading multi-product iGaming content provider participated in various calls, playing a key role with the goal of being not just a participant, but also a protagonist of the present and an architect of the future.
The provider's performance covered various fronts, once again demonstrating its commitment to the growth of one of the key regions in the current scenario. Thus, it supported initiatives through sponsorships, moderation of discussion panels, innovative offerings, and the presence of cutting-edge stands.
Pragmatic Play Experience: the concept behind the events
As usual, each year, the Pragmatic Play team in Latin America implements a unique concept, unifying its different presentations. During this period, the chosen proposal was the Pragmatic Play Experience, with which they reproduced the environments of their most emblematic and highest performing games on the Latin American continent.
Bringing a breath of renewal to its classic and neutral stand, the public had the opportunity to experience experiences inspired by their most iconic titles. Dynamics with the roulette of Sweet Bonanza Candyland, photographic spaces with Greek-style columns, like those of Gates of Olympus, and the traditional circus environment of Joker’s Jewels were some of the actions created.
Tomorrowland Brazil: the great initiative of Pragmatic Play LatAm
However, 2024 was not only marked by the traditional B2B iGaming actions, but also by the launch of new challenges for Pragmatic Play LatAm. The biggest of them was its partnership with the electronic music giant Tomorrowland Brazil.
Attracting a diverse and broad audience, the provider participated, for the first time, in the largest festival dedicated to the audience of young people passionate about entertainment in its various forms, gathered around one of the most popular musical genres in the world.
In this way, Pragmatic Play became the first online entertainment provider to sponsor the prestigious event, also positioning itself as one of the most revolutionary, by taking a fundamental step that allowed breaking the barriers of the sector and expanding its presence beyond the borders of iGaming and segments related to the universe of games and betting.
Source: GMB
