The sports betting market continues to grow rapidly, establishing itself as a popular form of entertainment. However, this expansion highlights the need for practices that ensure not only fun but also player protection and operational integrity. In light of this, PayBrokers has developed, with advertising support from Sportradar, a campaign aimed at raising awareness about the importance of setting limits and avoiding excesses.
“Playing responsibly is not just about maintaining balance; it's a commitment to practices that prioritize the well-being of players and the integrity of the industry,” states Edson Lenzi, founder of PayBrokers.
The campaign, developed by PayBrokers with advertising support from Sportradar, a global leader in sports technology, aims to raise awareness about the importance of setting limits, preserving fun, and avoiding excesses.
Educational messages are conveyed through audio formats, online banners, and Digital Out of Home (DOOH) media channels using the Ad:s suite of advertising and marketing tools from Sportradar.
A significant innovation in this campaign is the audio spot, created entirely with Sportradar's new Gen-AI technology, now available to all the company's advertising clients.
PayBrokers, already recognized as a leader in fast and reliable payment solutions, reaffirms its mission to build trust in the industry. The partnership with Sportradar represents another step in this journey, positioning the company as a leader committed to ethics, innovation, and sustainability in the sports betting market.
The responsible gaming campaign is not just an isolated initiative, but part of PayBrokers' ongoing commitment to promoting a more balanced and transparent future in iGaming. More than a message, it represents a vision of a market where fun and responsibility coexist harmoniously.
Source: GMB
