After an extensive tour that began in February and lasted until mid-December, Pragmatic Play LatAm was part of numerous fairs across the continent.
Press release.- Coming to the end of a 2024 filled with proposals for meetings with industry professionals, Pragmatic Play LatAm successfully concludes its cycle of events, in which it actively participated.
After an extensive tour, which began in February and lasted until mid-December, the multi-product igaming content provider, joined different calls, playing a fundamental role, with the aim of being not only a participant but also a protagonist of the present and an architect of the future.
The brand held a prominent place in the main markets of the continent and beyond, promoting constant training and updating, in terms of trends and short and medium-term plans, for the evolution of online entertainment.
The provider's performance has covered different facets, demonstrating, once again, its commitment to the growth of one of the key regions of today. In this way, it supported initiatives through sponsorship, moderation of discussion panels, innovative offers of attractions, and presence of avant-garde stands.
As usual, each year, the Pragmatic Play team in Latin America implements an exclusive concept, unifying its different presentations. This period, it did so under the seal of Pragmatic Play Experience, with which it recreated the environments of its most emblematic and highest-performing games on the Latin American continent.
Bringing a breath of renewal to its already classic sober stand, the public attended true stagings of its most iconic titles. Thus, dynamics with the roulette of "Sweet Bonanza Candyland" were proposed, spaces for photographs next to Greek-style columns, like those of "Gates of Olympus", were built, and the traditional circus atmosphere of "Joker’s Jewels" was evoked.
However, 2024 was not only about the usual actions at the level of B2B igaming events, it also saw Pragmatic Play LatAm venture into new challenges. The biggest of them, its partnership with the electronic music giant, Tomorrowland Brasil.
Capturing the attention of a much more diversified and broad audience, the provider was present, for the first time, at the largest festival dedicated to youth who love entertainment in its most varied forms, which is centered around one of the most widespread musical genres in the world.
