The company will present a vision driven by sharks, symbolizing strength and leadership.
Press release.- SOFTSWISS announced its participation in ICE Barcelona 2025, one of the flagship events of the global igaming calendar. The exhibition will take place in its new location, Barcelona, from January 20 to 22, kicking off the year's journey through the iGaming ocean.
With its move from London, ICE Barcelona 2025 promises to be bigger and more dynamic than ever, attracting a record number of attendees and exhibitors.
SOFTSWISS arrives in Barcelona with its new creative concept: "Hungry for success? Dive in with SOFTSWISS." The idea comes to life through a shark image that symbolizes strength, leadership, and technological superiority. Sharks not only go with the flow but lead it. "Similarly, SOFTSWISS leads the industry by guiding its partners towards success in iGaming," said the company.
SOFTSWISS will highlight all the updates to its award-winning product portfolio, including the three most recent solutions:
Vitali Matsukevich, chief operating officer of SOFTSWISS, said: "ICE Barcelona is a unique opportunity to connect with our industry leaders, showcase our latest advancements, and share our vision for the future of iGaming. The new location adds an exciting dynamic and positive anticipation to the exhibition. We look forward to collaborating with the leaders of the iGaming community gathered at ICE. We also hope that our partners and guests will appreciate our new technological approach at the exhibition stand."
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In the 2025 exhibition season, SOFTSWISS said it will go beyond the current industry trend of 3D content. The company will launch 360° panoramic content to bring the creative concept to life. A new technological stand will feature light show elements and Extended Reality (XR) activities to provide ICE visitors with an immersive experience.
