The Swedish gaming giant combines an iconic location with innovative gameplay. Play’n GO will also unveil its unique version of "crash games".
Press release.- Play’n GO has announced a bold approach for ICE 2025, as the iconic Hotel W, synonymous with the famous Barcelona skyline, will be transformed into the Play’n GO headquarters from January 20 to 22 inclusive, with transportation to shuttle delegates back and forth to the Fira Barcelona convention center throughout the day, ensuring that meetings are not limited by a specific schedule.
Play’n GO will also host a party on the evening of Monday, January 20, an exclusive celebration of the world-leading game studio on its twentieth anniversary. Organized by Stuart Trigwell and Natalie Pinkham of Sky Sports F1, the evening promises to be entertaining and informative, with a planned Q&A session, as well as a unique interactive quiz with top-tier prizes.
At ICE, Play’n GO will also present its own unique version of "crash games" through its innovative and patented "Crashback" mechanic.
The upcoming "Crashback" game set from Play’n GO allows players to re-enter a game round by making a bet equal to the winnings they had withdrawn from their initial exit, allowing them to participate a second time while the same game round continues. This unique twist on the "crash" game genre is exclusive to Play’n GO and is a testament to the studio's ongoing commitment to innovation.
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The launch of an initial batch of "Crashback" games is now scheduled, with the first, "Miner Donkey," set to launch on the network in March 2025. "Bucking Rider" and "Boat Bonanza Rider" are also scheduled for April and May respectively. All three games will be available to play at Play’n GO HQ in the W Hotel.
Ebba Arnred, co-founder and marketing director of Play’n GO, said: "We wanted to offer something new and unforgettable for our clients and partners at this year's ICE edition, and we look forward to welcoming everyone to the W Hotel next week. It reflects our commitment to innovation and innovative thinking, all while having fun along the way. This is the perfect way to kick off our twentieth anniversary celebrations that will take place throughout 2025. We are excited to welcome everyone to the Play’n GO headquarters at the W Hotel next week."
