Powered by Racing and Sports, DAZN Bet has become the first UK operator to go live with Pragmatic Play’s newly launched horse racing product.
“We’re thrilled to see DAZN Bet become the first UK operator on Pragmatic Play’s Sportsbook platform to leverage Racing and Sports’ industry-leading solutions,” Stephen Crispe, CEO, Racing and Sports.
“This milestone reflects our ongoing partnership with Pragmatic Play to deliver premium racing content, global data, and superior trading services. DAZN Bet’s innovative approach aligns perfectly with our mission to create engaging, data-driven experiences for customers worldwide.”
Chris Edwards, director of trading, DAZN Bet, added: “Racing and Sports provide us with the perfect foundation to expand our racing portfolio in the UK, complemented by Pragmatic Play’s cutting-edge platform.
“Horseracing is pivotal to our growth in this market, and this launch allows us to make significant strides forward in delivering enhanced betting experiences.”
