A FIRST - Best in Sports, a tier 1 provider of sports betting solutions for operators worldwide, has published the first edition of the GMFY Report, showing how its industry-leading gamification platform drives customer retention, loyalty levels, and revenues for the company's partners and operators.
The GMFY Report from FIRST - Best in Sports describes how the company's innovative gamification solution drives engagement, loyalty, and player revenues for FIRST's B2B partners.
The 60-page report provides an in-depth analysis of how FIRST leverages gamification to enhance its operators' offerings and provide highly differentiated sports betting products to its players.
Key highlights of the GMFY Report include:
* Revolutionizing player engagement strategies.
* Applying Candy Crush mechanics to online sports betting.
* Mystery box: unpredictable rewards boost engagement and volume.
* Increasing engagement, screen time, and monthly betting volumes.
* Case studies: how GMFY increased cross-selling, player satisfaction, and lifetime values for operators in Asia and Europe.
* Insights and best practices.
GMFY: Gamification by FIRST - Best in Sports
GMFY (pronounced "GAMIFY") is the result of years of development by the technology and product development teams at FIRST - Best in Sports and is already producing excellent returns for operators who have integrated the solution.
Gamification in online sports betting is unusual and shows how FIRST develops high-quality content to increase engagement and betting volumes that drive significant GGR growth for operators.
Commenting on the report, Tom Light, CEO of FIRST - Best in Sports, said: "GMFY is the fruit of years of hard work and focus from our technology and product development teams and we are very pleased to bring it to the market".
"Gamification is a well-known and widely used term in the online betting industry and its profile has significantly increased in recent years, but it also requires time and dedication to produce a solution that performs strongly and delivers results. That's why I'm so pleased to deliver GMFY to operators and look forward to seeing it integrated among many of our partners", he added.
FIRST - Best in Sports
FIRST - Best in Sports is the leading provider of tier 1 sports betting solutions for operators in Latin America and Europe.
The company partners with the biggest platform providers and sports betting operators in iGaming and brings their digital sports betting to life, providing them with the most comprehensive and deep product portfolio.
This strategic approach drives volumes, engagement, retention, and revenues and ensures that First operators are able to compete with the biggest brands in their markets. For more information, visit www.first.dev.
Source: GMB
