The company introduced its services focused on maximizing results for affiliates in Latin America.
Press release.- 1win Partners participated in SBC Summit Latin America 2024, an event that brought together the main figures of the igaming sector in Miami. During the expo, the company presented its latest innovations focused on maximizing results for affiliates in Latin America. "Combining new technologies, expansion strategies, and targeted marketing, 1win Partners is revolutionizing the market," the firm highlighted.
Recognizing the potential of Latin America, 1win Partners invests in strategic alliances with influencers, sports clubs, and local events, creating an authentic connection with the audience from countries like Brazil, Mexico, and Colombia. This strategy brings the brand closer to the players and expands the visibility of its affiliates.
One of the main trends presented by 1win Partners is gamification. Encouraging players to complete challenges and earn rewards increases interaction time and strengthens user retention on the platform.
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The updated analysis panel of 1win Partners provides real-time information on campaign performance, allowing affiliates to make quick strategic adjustments to optimize their results.
Security is a priority for the company. 1win Partners has implemented robust compliance and data protection systems, ensuring a safe and reliable environment for both affiliates and users.
"With technological innovations, a focus on security, and personalized strategies, 1win Partners is ready to lead the growth of igaming in Latin America," they stated. During the SBC Summit Latin America 2024, the company reinforced its commitment to providing safe and promising opportunities for its affiliates and partners in the region.
The company has been designated as the exclusive Global Betting Partner of the Federation until December 2027.
Press release.- FIBA is pleased to announce a new partnership with 1xBet, which has been designated as the exclusive Global Betting Partner of the Federation until December 2027.
During the three-year partnership, 1xBet will leverage the global reach and growth of basketball to enhance its brand visibility worldwide by supporting all FIBA national team competitions, both in basketball and 3x3 basketball.
1xBet, a leading player in the betting industry and an established sponsor for elite sports organizations globally, joins FIBA in a partnership that reflects both entities' commitment to our sport.
The agreement covers all major FIBA National Team events, for both men and women, and 1xBet will enjoy exclusivity in the categories of Sports Betting and Online Betting.
Beyond its rights as a Global Partner, 1xBet will also have a digital presence on FIBA platforms and will offer a Match Predictor, for interaction with fans worldwide.
Additionally, the goals of both parties are to integrate digital advertising in key FIBA events, allowing 1xBet to explore broad opportunities in markets around the world. FIBA is testing various innovative solutions that will support 1xBet's strategic plans and offer additional opportunities to 1xBet and its Global Partners.
The protection of basketball integrity is a priority for FIBA, which strives to educate stakeholders and rigorously pursue violations of game integrity. Thanks to this partnership, 1xBet joins FIBA's efforts through a financial contribution aimed at addressing match manipulation and illegal betting in basketball, and safeguarding the integrity of the sport worldwide. Additionally, as part of the partnership, 1xBet will designate a Single Point of Contact for integrity, who will work closely with FIBA, assisting in integrity-related investigations and information gathering efforts.
1xBet is well-known among sports fans and already sponsors several global entities such as FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, CAF, the esports tournament operator ESL, and has partnerships with other sports and esports tournament organizations.
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"We are at the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens very important opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents," said Valerii Kharitonov, chief gaming officer of 1xBet.
Frank Leenders, director general of Media and Marketing Services of FIBA, added: "We are delighted to welcome 1xBet as our new global partner and look forward to developing our collaboration over the next three years. It's incredibly exciting to have a partner that supports basketball and 3x3."
