Daily Racing Form (DRF), which provides data and editorial coverage to sports and horseracing enthusiasts in North America, has entered an exclusive affiliate partnership with Catena Media.
This collaboration aims to elevate the handicapping experience by delivering high-quality sports betting content and promotions to DRF’s dedicated customers.
“We are honoured to partner with one of the most legendary horseracing brands in the world,” said Manuel Stan, CEO of Catena Media. “Catena Media’s expertise in gambling tips and sports editorial coverage content align with DRF’s mission to remain the industry’s most trusted handicapping resource.”
“This marks an exciting new chapter for the Daily Racing Form as we expand into the sports betting affiliate space,” said Scott Butera, CEO of Affinity Interactive. “Catena Media’s powerful marketing platform provides the perfect vehicle to introduce sports bettors to DRF’s industry leading editorial content and handicapping products.
“This partnership represents a significant growth opportunity for both organisations, and I am confident it will become an invaluable resource for all our customers.”
