BetMakers announces the extension of its agreement with Betr, reaffirming its role in providing fixed odds betting solutions to this Australian operator.
The renewed partnership includes BetMakers' proprietary pricing management platform, which is designed to manage pricing, automate trading strategies, and support betting on over 300,000 races annually across the three major racing disciplines: thoroughbreds, harness, and greyhounds.
In addition to the pricing manager platform, BetMakers will also provide official data services from various rights holders and access to Racelab content. This content delivery is intended to enhance Betr's products on digital and retail platforms.
Betr's Chief Operating Officer, Bill Richmond, stated: "BetMakers' pricing management platform helps us deliver market-leading horse racing products. This solution allows us to offer our customers over 300,000 races annually and ensures we consistently provide content under all three rules. This partnership helps us deliver an unparalleled experience to our esteemed customers."
BetMakers' Commercial Director, Lucas Hopkins, added: "BetMakers is thrilled to extend our existing partnership with Betr. The merger of the BlueBet/Betr business has created a significant player in the Australian betting industry. The extension of this agreement powerfully demonstrates the key role our pricing manager solution plays in the world's largest horse racing betting markets."
The extension of this partnership follows BetMakers' recent renewal of the fixed odds agreement with the Western Australian Racing and Wagering Association (RWWA), which supports the TabTouch platform and the state's 330 retail outlets.
BetMakers' international influence is also expanded through agreements reached with global operators such as Delasport, bet365, and Kambi.
