ATG and Suomen Hippos joint venture, targeting the Finnish "marginalized" horse racing betting market

Swedish horse racing betting giant ATG and the Finnish Horse Racing Association Suomen Hippos have established a joint venture, Hippos ATG, planned to operate on ATG's internal gaming platform but independently in business. ATG CEO Mikael Bäcke stated that the long-term national monopoly has margina

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BetMakers Expands Collaboration with Betr, Supporting Over 300,000 Matches Annually

BetMakers announces the extension of its agreement with Betr, reaffirming its role in providing fixed odds betting solutions to this Australian operator.The renewed partnership includes BetMakers' proprietary pricing management platform, which is designed to manage pricing, automate trading strategi

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Pragmatic Play Adds Horse Racing to Its Sports Betting Products

Pragmatic Play has expanded its sports betting product by launching horse race betting. The newly launched product offers operators and their customers horse race betting from over 30 regions worldwide.Horse racing is one of the most popular betting sports in the world, with major domestic and inte

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