Aristocrat Interactive Powers Betiton’s Launch in Ontario
Gaming tech and content specialist Aristocrat Leisure has leveraged its online real money gaming division, Aristocrat Interactive, to power Betiton’s foray into Ontario’s iGaming market.
The launch will be underpinned by Aristocrat’s online gaming white-label package and will mark the fourth market Betiton has entered thanks to this casino platform. It is also the second brand to leverage Aristocrat Interactive’s white-label solution for its launch in Ontario.
A Significant Milestone for Aristocrat Interactive
In its official release, Aristocrat called this agreement a “significant milestone” for its Aristocrat Interactive division. With another brand live in the Ontario market, the white-label division is poised for further growth, the company believes.
Aristocrat furthermore clarified that Betiton’s foray into the Canadian market is powered by Aristocrat Interactive’s comprehensive white-label solution, which includes a robust casino platform. In addition to that, the deal will power Betiton with exclusive content from leading studios, such as Roxor Gaming and, at later dates, Wizard Games and Aristocrat Interactive.
In addition to world-class content, Betiton will also benefit from Aristocrat’s advanced managed services and its cutting-edge customer relations management (CRM) system, which has been designed to streamline operations and optimize player retention.
Aristocrat Was Pleased with the Deal
Aristocrat’s leadership expressed excitement about this latest tie-up. In addition to the opportunity to help Betiton’s business surge in Ontario, the company was excited to serve yet another customer and expand its reach.
Jonathan Chilton, Aristocrat Interactive iGaming White-Label’s managing director, weighed in on the matter, saying that the launch of Betiton in Ontario aligns with his company’s commitment to empowering its partners with best-in-class tech and services that allow them to gain traction in regulated markets.
We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.
Jonathan Chilton, MD, Aristocrat Interactive iGaming White-Label
Yet Another Major Launch
Betiton’s launch in Ontario reflects the latest step in one of Aristocrat Interactive’s longest-standing relationships. In addition to the Betiton brand in Ontario, the provider also powers the same operator’s MrMega, PlayHooley and MyriadPlay brands.
Aristocrat Interactive iGaming White-Label, for context, offers comprehensive solutions for independent gambling companies. It offers a variety of support, risk management, AML and responsible gaming services in addition to its other products.
The company’s solutions are designed to allow its partners to progress at their own pace.
Aristocrat Gaming’s CEO Resigned
In other news, Hector Fernandez, the chief executive officer of Aristocrat Gaming, stepped down from his position a month ago and accepted a role at a competitor company. At the same time, the company welcomed Craig Toner, formerly chief financial officer, as its new CEO.
The Aristocrat group CEO and managing director, Trevor Croker thanked the outgoing CEO for his contributions and welcomed the new appointee whose extensive knowledge will allow the company to continue growing.
