A Superbet, an online sports betting platform, one of the 15 to be fully regulated by 2025, starts the year announcing two major news: the hiring of Cafu, São Paulo idol and captain of the Brazilian National Team, as its newest ambassador; and the debut of a prime-time campaign on the National Journal to reinforce its official authorization to operate in Brazil.
The arrival of the former player at Superbet reflects the brand's strategy to get even closer to the Brazilian public, combining his legacy in sports with the forefront of the online betting market. Considered the greatest right-back in the history of Brazilian football and captain of the 2002 five-time champion team, Cafu joins the team of ambassadors, which includes Thiago Silva and Ferrugem, to reinforce the brand's values of trust, responsibility, and entertainment.
The new ambassador
"We are living a very important moment for the sports betting sector in Brazil, with regulation bringing greater security for users and platforms,” says Alexandre Fonseca, CEO of Superbet. “We are proud to be among the first in this process, and nothing is more symbolic than aligning with someone like Cafu, who understands the importance of leaving his mark and inspiring generations”.
To mark the beginning of this union, the main sponsor of São Paulo produced a documentary that revisits important moments of the former player's career, with historical images of his achievements and behind-the-scenes of the new collaboration. The production has been shown since Friday (3) on the platform's social networks and Cafu's, providing football lovers with a nostalgic and immersive experience about his career.
National campaign
Superbet also makes its presence felt on TV with a campaign that highlights the definitive approval of the federal license that authorizes the company to operate in Brazil in a regulated manner. "The material shows our audience the steps that have brought us here, in addition to reinforcing our commitment to each bettor and responsible gaming", states Fonseca.
The first film aired on Friday (3), during the break of the National Journal, featuring presenter Getúlio Vargas (GV) and former football referee Sálvio Spínola. In the coming days, new videos will be released, featuring all the brand's ambassadors.
Each piece will reinforce Superbet's legacy in promoting transparency and security in the sports betting market, as well as highlighting its pioneering position in key moments of regulation and compliance with Brazilian laws.
Superbet Group is a technology and entertainment company founded in 2008, in Romania, and whose mission is to provide millions of consumers worldwide with sports and gaming entertainment through technology.
The group is present in 12 countries, either as an operation or as a technology hub, with the most important ones being Romania, Belgium, Poland, Serbia, and Brazil. In 2019, the American fund Blackstone, the world's largest manager of alternative assets, made a strategic minority investment of 175 million euros in the company, expanding the brand's global reach.
In Brazil, Superbet was the first sports betting platform to obtain the federal license to operate in a 100% regulated manner, according to Portaria SPA/MF No. 2.090, of December 30, 2024. The authorization, valid until 12/31/2029, ensures full compliance with Brazilian laws.
A leader in compliance and good practices, Superbet is a member of the International Betting Integrity Association (IBIA), a non-profit trade body that represents the interest in integrity of the largest licensed online betting companies and operators in the world. It is also the only brand that has won the award for Best Sports Betting Operator in Central and Eastern Europe four times by the CEEGC (Central and Eastern European Gaming Conference).
Source: GMB
