PayBrokers, a leader in fast and reliable payment solutions, has announced the launch of a new responsible gaming campaign in collaboration with Sportradar, a global leader in sports technology. This initiative aims to promote ethical and sustainable gaming practices in the growing sports betting market.
"Playing responsibly is not just about maintaining balance; it's a commitment to practices that prioritize the well-being of players and the integrity of the sector," said Edson Lenzi, Founder of PayBrokers.
The campaign, developed with the advertising support of Sportradar, seeks to raise awareness about the importance of setting limits, preserving fun, and avoiding excesses. Educational messages will be transmitted through audio formats, online banners, and Digital Out of Home (DOOH) media channels using Sportradar's Ad:s suite of advertising and marketing tools. A significant innovation in this campaign is the audio spot, created entirely with Sportradar's new Gen-AI technology, now available to all the company's advertising clients.
PayBrokers reaffirms its mission to build trust in the sector and its commitment to ethics, innovation, and sustainability in the sports betting market. The responsible gaming campaign is part of PayBrokers' ongoing commitment to promoting a more balanced and transparent future in iGaming.
