Finnplay has confirmed a new operator agreement, preparing for the launch of the regulated online gambling market in Finland.
The government of the country has established a regulatory framework, aiming to open by the second half of 2026 or January 1, 2027.
Finnplay has signed several letters of intent (LOI) with potential operators, reflecting their interest in its platform and compliance-focused solutions.
The company operates in eight regulated markets and plans to use its experience in jurisdictions like Sweden, Estonia, and the Netherlands to support operators entering Finland's new regulatory environment.
Finnplay's Managing Director Jaakko Soininen said: "Finland offers us a unique insight into the opportunities and challenges of this market. We are proud to leverage our local expertise, regulatory knowledge, and innovative solutions to support Finnish operators."
Finnplay's expansion followed a partnership established in September 2024 with Mindway AI. This collaboration integrates Mindway AI's technology into Finnplay's platform, providing operators with tools for real-time monitoring and detection of high-risk gambling behaviors.
It is worth noting that Finnplay's platform is certified under the ISO 27001 standard, ensuring data security and regulatory compliance.
Mindway AI's GameScanner solution is integrated into Finnplay's system, utilizing artificial intelligence to identify potential gambling-related risks and enhance player protection.
As part of the preparations for the Finnish regulatory release, Finnplay has translated its website into Finnish, achieved service localization, and plans to showcase its products at the Barcelona ICE from January 20 to 22, 2025.
