The company will prove how MEGA, its iGaming industry’s leading gamification solution, raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators. Relevant casino and sportsbook platform supplier Soft2Bet will display its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE Barcelona 2025 on January 20-22 at Stand 2C30.
Visitors to the show will access the company’s products, which provide comprehensive online gaming and betting opportunities to its B2B partners. The services are implemented to deliver full differentiation that increases LTVs through enhanced personalization. Besides, available through off-the-shelf or bespoke packages that maintain operators’ flexibility, Soft2Bet’s data-driven insights optimize customer retention. In this sense, MEGA’s unique gamification options are delivered through a simple API-led integration process.
Ben Scopbie-Trumper, Senior Sales Manager at Soft2Bet, will present the group’s latest casino gamification features and mechanics during the workshop Gamification: what’s next? on January 21st, 2025, at 2PM at the Soft2Bet stand. The workshop will bring an in-depth perspective into MEGA’s player engagement strategies and how they boost customer lifetime values, screentime and revenues, all the while providing sustainable business models and returns.
This workshop is a unique opportunity to discover how the iGaming industry’s leading gamification solution raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators.
The past 12 months have seen Soft2Bet obtain licenses in major markets such as Mexico, Ontario in Canada, Sweden, Greece and Romania. This regulatory and commercial expansion has been carried out in coordination with the launch of its brands in those countries and further extending its technology services to these territories to serve other partners. The group will be following all this up with swift expansions into new markets in 2025
Moreover, the next 12 months will also see Soft2Bet focus on New Jersey, a key iGaming state in the U.S., and Spain, an important European market.
Martin Collins, Chief Business Development Officer at Soft2Bet, declared: “At the start of 2024, we wanted to focus on commercial growth and regulatory expansion and I’m delighted to say that we have achieved (and in many cases surpassed) those objectives. Our MEGA workshop will feature even more updates and insights into how gamification drives revenues for our partners. See you there!”
