TG Lab will provide a world-class, customized account management platform (PAM), front-end, and mobile applications to one of Brazil's most popular brands, which is gearing up for further global expansion in 2025.
Press release.- TG Lab, a global provider of omnichannel platforms, has entered the regulated Brazilian market, where it will drive the leading sports betting and casino operator, Stake.
The entry into Brazil marks the third market launch for TG Lab with Stake, following Colombia and Peru in early 2024. This strategic partnership is expected to flourish in 2025 with more entries into the regulated market underway.
According to the company, TG Lab's significant entry into Brazil underscores the platform provider's commitment to "empowering global and regional gambling operators in regulated markets, with its proven, innovative, and highly localized platform."
Stake will gain access to TG Lab's omnichannel platform, which offers a complete solution, as well as a flexible set of modules for the operator to enhance its offering in this newly regulated market.
This expansion is bolstered by TG Lab's recent acquisition of the Brazilian local platform provider and gaming studio SysGaming, which has enabled the leading platform provider to offer real-time customized content and support to Latin American partners in their local language.
Commenting on the announcement, TG Lab CEO, Ugnius Simelionis, said: "Stake is a true powerhouse in the gaming industry and has become a very well-known name worldwide. Our track record of success with them across Latin America is the reason they have chosen us to take the brand to Brazil."
He added: "TG LAB has ambitious plans to make big moves in Latin America, and Brazil presents the perfect opportunity for us to showcase how we deliver the best localized B2B product in the market."
TG Lab has continued to increase its presence in regulated markets over the past 12 months, having entered six new regulated territories, including Argentina, Brazil, Colombia, Peru, Paraguay, and Kazakhstan.
Throughout 2025, the platform provider plans to continue this expansion in regulated markets worldwide. Having made significant inroads in the Latin American market domain, TG Lab is also looking for new growth opportunities in North America after receiving a license from the Ontario Alcohol and Gaming Commission (AGCO) in December 2024.
