The premium live casino content provider will showcase its product range at the industry's most important fair.
Press release.- ICONIC21, a provider of igaming and live casino content, will be present at ICE Barcelona at booth 5B16. This year's edition of ICE marks the first time the event is held in Barcelona and has sparked curiosity throughout the industry, making it the perfect stage for the company's new beginning with its own booth.
On the eve of the fair, the company announced multiple agreements with real money gaming operators and lottery casinos, rapidly expanding its presence as a provider of live casino and igaming content. Since rebranding from BETER LIVE, ICONIC21 has forged its own independent path, expanding its product offering at a good pace and preparing for even bigger plans for 2025 and the years ahead.
Previously, ICONIC21 was better known for its live casino games. However, the company is now creating a more diverse portfolio to attract both the real money gaming audience and the lottery segment. Its new and improved portfolio includes staple live casino products along with game shows, immersive game types, additional promotional tools, and various RNG products, including its newly launched slot offerings.
The company has joined the lottery trend and expects this segment to continue growing in 2025, with North America being a key market in this regard and one of its main goals is to gain popularity among players.
The core of ICONIC21's experience remains its ability to create customized solutions and dedicated live casino studios tailored to customer needs. From layout and design to presenters, uniforms, cameras, and the game user interface, everything can be customized to suit player preferences, branding, and much more. The speed and quality in delivering these studios set it apart, offering a level of comfort unmatched by any competitor.
Visitors to the booth will be able to firsthand experience the company's products, upcoming releases for the first quarter, custom solutions, and future expansion plans. The company's management team will be present to answer questions and provide information on business and product strategies.
Alina Mihaela Popa, CCO, stated: "It's exciting to exhibit for the first time with this formula, which we have been working on for so long. Seeing it become a reality is tangible proof of all the work we've done over the past few months."
"We are eager to meet our current partners and new ones, present product demos, and unveil why our plans for 2025 are so exciting for operators. We are coming in strong with a product and a business setup that are truly pushing the boundaries of the competition."
