Global lottery company Scientific Games has renewed its licensing agreement with Gaming Realms for the Slingo brand for a further five years.
This also brings Slingo-branded retail and digital games to lotteries in Australia, Canada, Europe, New Zealand and the US.
Slingo launched as a combination of slots and bingo on the AOL Games platform in 1996 when public access to the internet was still new. Scientific Games declared that it will continue to expand its portfolio of Slingo-branded instant scratch games to include terminal-generated instant win games such as Fast Play and monitor games like Keno, as well as ilottery and second-chance promotional games.
“We are thrilled to extend our successful collaboration with Gaming Realms, allowing us to continue delivering engaging Slingo lottery experiences,” said Tina Hoover, VP of licensing for Scientific Games.
“The Slingo brand is beloved by players and consistently performs as a top-tier lottery game, providing lotteries with a versatile platform that appeals across retail and digital formats. While Slingo is consistently a top-five brand in lottery instant scratch products, the brand’s potential in the e-instant products space is unlimited.”
Mark Segal, CEO for Gaming Realms, added: “We're excited to renew our collaboration with Scientific Games, further extending the reach of the Slingo franchise in the lottery market. The renewal illustrates the brand equity Slingo commands across multiple verticals in the gaming and lottery space.
“We're very proud of the licensing partnership with Scientific Games, which with this extension will take our partnership beyond 25 years of working together."
